2025 Longines PrimaLuna | INTRODUCING

Tom Austin

• Longines has redesigned its profitable PrimaLuna assortment, thoughtfully introducing a bigger, curvier case design whereas retaining a basic, timeless look.
• The gathering is being rolled out from September 2025, and as soon as totally launched, it is going to encompass 23 references spanning throughout 34mm and 30mm case sizes, with automated and quartz choices.
• There’s a variety of dial variations on supply, together with blue and white mother-of-pearl or sunray silver, together with gem-set and bi-metal alternate options.

Girls’ watches and their place out there are slowly evolving. Whereas the lovers’ argument persists that gendered watches are pointless, it’s plain that to the broader viewers, smaller, female items stay extraordinarily fashionable. The Longines PrimaLuna is a girls’ assortment that has been with us since 2009, and since then has gone on to develop into one of many model’s best-selling fashions.

For 2025, Longines has reimagined the gathering, making refined tweaks to replace the watch and add a barely extra up to date contact, whereas retaining the basic, timeless look that has made the gathering so appreciated. With the assistance of long-time Longines Ambassador Jennifer Lawrence posing with the brand new watches, the brand new PrimaLuna assortment is a refined re-interpretation of the model’s feminine-focused line.

The general design of the most recent watch very a lot stays a PrimaLuna, however probably the most vital distinction with the brand new mannequin is the case. The earlier mannequin had distinctive, classical, slim lugs – which look fairly old style by immediately’s requirements. As this lug design is a vital design side of the PrimaLuna, Longines have chosen to cleverly retain the outdated silhouette of the slim 8mm lugs on the brand new mannequin, whereas incorporating a wider design at every finish of the case. The result’s a extra cohesive look, with a wider transition into the bracelet, giving the watch a extra up to date really feel.

Regardless of the bigger proportions and an 11.6mm thickness, the case measurement stays pretty conventional, with the watch initially being obtainable in 34mm guise, and a smaller 30mm possibility arriving later within the yr. All through the vary, the case is available in polished stainless-steel, with a number of prospects spanning bi-metal 18k rose or yellow gold, or gem-set with blue sapphires or white diamonds. It’s not nearly appears to be like; options just like the anti-reflective coating on the sapphire crystal, an exhibition caseback, and 30 meters of water resistance make it sensible but elegant on a regular basis put on.

The dials, whereas assorted throughout the gathering, are nonetheless very conventional and certainly not too daring. Aside from some color and materials choices, they’re similar to these of the earlier mannequin, so it’s clear what space of the market Longines remains to be concentrating on right here. The principle physique of the gathering centres round two variations: a normal 3-handed, time-and-date-only model, and a mannequin with a moonphase and date residing in a subdial at 6 o’clock. These fashions can be found throughout a layered sunray silver dial, with blue Roman numerals, or a collection of white, inexperienced or blue mother-of-pearl dials which are completed with diamond hour markers.

It’s nice to see Longines follow an automated mechanical motion for the primary PrimaLuna lineup, and the one featured within the new mannequin is a transparent leap forward by way of specification over the outdated mannequin. Seen by means of the exhibition caseback, the ETA A31.L91-based Longines calibre L899.5 contains a 72-hour energy reserve, a Silicium steadiness spring and improved anti-magnetic properties. It beats at 25,200 vph (3.5 Hz), which is barely slower than the 4Hz of the earlier mannequin, however presumably this gives improved longevity and helps in direction of that longer, extra handy energy reserve.

Alongside the gilt-decorated automated 34mm mannequin, Longines is sort of able to launch a smaller 30mm quartz-driven mannequin. This is smart from an affordability standpoint and makes the gathering a flexible possibility for many who don’t wish to fear about upkeep or winding. The quartz mannequin is poised to launch later this December.

As we talked about earlier, the brand new case proportions now mix properly with the bracelet, representing a stable enchancment over the earlier fashions’ extra classical, separated design. The stainless-steel five-link bracelet has been redesigned to look much less chunky and comes with a neat triple-folding security clasp to verify every little thing stays in place. Alongside the bracelet, there are some extra traditional-looking leather-based strap choices, akin to blue, crimson or burgundy alligator. These additionally come geared up with triple folding clasps, which is uncommon for watches of this measurement, and additional helps the notion that Longines likes to consider each final element.

Longines PrimaLuna pricing and availability

The brand new Longines PrimaLuna Assortment is on the market from September at Longines retailers. Worth: Ranging from AU$2,175 (quartz), AU$3,550 (automated), AU$4,475 (moonphase), AU$5,725 (two-tone moonphase)