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In February, shipments to the US, the largest single marketplace for Swiss timepieces, dropped by nearly 7% in worth. Exports to Japan, which confirmed sturdy development in 2024 amid a tourism growth and a weak Japanese yen, skidded 19% decrease. Demand for watches from mainland China and Hong Kong, the primary drivers of the slowdown within the business, remained tepid, falling by 25% and 12%, respectively.
Solely watches with wholesale costs of lower than 200 Swiss francs, together with the Swatch model’s Omega MoonSwatch assortment, which confirmed development through the month. Exports of watches with wholesale costs above 3,000 francs fell 7% by worth and 16% by variety of items. Watches with wholesale costs between 500 and three,000 francs carried out even worse, dropping 15% by worth.
