Reference Points: The Cartier Tank Louis

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Louis Cartier was a third-generation Cartier jeweler. His grandfather, Louis-François, based Cartier in 1847 on the age of 27. By 1873, Louis-François bought the enterprise to his son, Alfred Cartier. It was Alfred’s three sons who constructed the inspiration of the Cartier we all know in the present day. From an early age, Louis, the eldest, alongside together with his two brothers, Pierre and Jacques, had nice ambitions to develop Cartier past Paris. 

In line with The Cartiers by Francesca Cartier Brickell, in 1893, Louis, then 18 years previous, known as a gathering with Pierre, 15, and Jacques, a mature 9. On the desk was a map of the world. Louis divided it into thirds, laying out a plan to divide and conquer. Pierre would take the Americas, Louis would cowl Paris and the remainder of Europe, and Jacques was given Britain and her territories.



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