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Hamza Masood is the Enterprise Growth Supervisor at WatchCharts.com, which has kindly allowed us to share their month-to-month Market Updates.
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What Occurred in March 2025?
Secondary watch market costs noticed a slight enchancment in March, providing a respite from 5 months of regular worth declines between October 2024 and February 2025. The WatchCharts General Market Index improved by +0.5%, Rolex costs improved by +1.0%, and Audemars Piguet costs improved by lower than one half of 1 %. In the meantime, Patek Philippe costs dropped by lower than -0.1%.
The development in market situations in March doesn’t come as a whole shock, as we noticed comparable intervals of short-term stabilization within the first quarters of 2024 and 2023 (largely fueled by buzz round new releases and discontinuations on the greatest watch trade occasion of the 12 months, Watches & Wonders).
Combined Efficiency by Model in March 2025
We additionally noticed extra of a combined image when it comes to efficiency by model, though extra manufacturers noticed costs fall than rise (these with index values exceeding $3,000 are proven under).
Breitling was the perfect performer, appreciating by +1.5% whereas Chopard costs additionally rose by greater than +1%. The worst performers in March have been Piaget and Blancpain, each dropping by greater than 2%.
A Shift in Market Dynamics in 2025 to this point
Regardless of combined ends in March, secondary costs of all manufacturers priced above $3,000 – besides Rolex – fell within the first quarter of 2025. Rounding out the Large Three, Audemars Piguet (ranked second) and Patek Philippe (ranked within the prime half) additionally carried out comparatively properly, whereas many different manufacturers noticed costs fall considerably.
It is a clear shift in market dynamics from 2024 (the place the Large Three have been extra in the course of the pack) and 2022-2023 (the place the Large Three led the decline of secondary watch costs).
To date in 2025, we’re seeing that the demand for probably the most fascinating manufacturers stays sturdy, significantly as secondary costs fall in direction of (and in some cases, under) retail and first market availability improves. Nonetheless, that is seemingly coming on the expense of the opposite manufacturers.
The excellent news is that when you’re out there for a pre-owned watch from a producer that’s not Rolex, Patek, or AP, you’re most likely getting a greater deal at this time than at any level prior to now 5 years (particularly while you account for inflation).
To date in April, Costs are Falling Once more
As we method the tip of the month, we are able to see the return of a gradual decline in costs that has usually characterised the secondary watch market over the previous few years. Within the first 20 days of April, the general market is down -0.2%, with costs of most manufacturers persevering with to fall (though notably Patek is up +0.5%).
Keep tuned for the total image of the watch market efficiency in April in subsequent month’s replace.
* Hamza Masood is the Enterprise Growth Supervisor at WatchCharts.com. You may try earlier Market Updates at https://watchcharts.com/articles/class/dispatch and there are extra market insights and evaluation on their YouTube channel at www.youtube.com/watchcharts
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