


Product Overview
The Rado New True Square is a bold evolution of one of the brand’s most iconic designs, reimagined for modern elegance and precision engineering. As Rado’s first square watch crafted from an injected monobloc high-tech ceramic case, the True Square sets a new benchmark in both form and function. This unisex timepiece combines avant-garde aesthetics with Swiss automatic movement, offering a seamless blend of innovation and timeless style. The open-heart dial invites a glimpse into the intricate mechanics beneath, celebrating the artistry of horology. With its lightweight construction and scratch-resistant surface, the True Square delivers unparalleled comfort and durability for everyday sophistication.
Key Features
- Monobloc High-Tech Ceramic Case
The True Square features a square injected monobloc high-tech ceramic case, a pioneering construction method that ensures structural integrity and a seamless finish. This advanced material is not only incredibly lightweight but also highly resistant to scratches, maintaining its pristine appearance over time. The plasma-treated ceramic delivers a lustrous metallic sheen without the use of metal, offering a futuristic aesthetic that stands out in any setting. Its hypoallergenic properties make it ideal for sensitive skin, ensuring comfort during prolonged wear. - Swiss Automatic Movement
Powered by a Swiss automatic movement, the True Square combines precision timekeeping with mechanical artistry. This self-winding mechanism harnesses the natural motion of the wearer to keep the watch running, eliminating the need for battery replacements. The open-heart dial design reveals the oscillating rotor and intricate inner workings, adding a dynamic visual element that appeals to watch enthusiasts. Crafted to exacting Swiss standards, the movement ensures reliable performance and long-term accuracy. - Sapphire Crystal Glass
The watch face is protected by a sapphire crystal, renowned for its exceptional hardness and clarity. Second only to diamond in scratch resistance, this premium material safeguards the dial from daily wear while maintaining optimal visibility. Its anti-reflective properties enhance readability in various lighting conditions, from bright sunlight to dim interiors. The crystal’s durability ensures the watch retains its flawless appearance, even with frequent use. - 43mm Square Design
With a bold 43mm case, the True Square makes a confident statement on the wrist, balancing modern proportions with ergonomic comfort. The square silhouette pays homage to Rado’s design heritage while introducing a contemporary edge that appeals to both men and women. Its clean lines and minimalist architecture reflect a design-led philosophy, making it suitable for formal occasions or casual wear. The unisex appeal ensures versatility across styles and preferences.
Technical Specifications
- Model Number: R27073012 – The official model identifier for the Rado New True Square, ensuring authenticity and easy reference for service or support.
- Department: Unisex – Designed for all genders, offering a versatile and inclusive style that transcends traditional watch categories.
- Package Dimensions: 6 x 3 x 2 inches; 1 Pound – Compact and thoughtfully packaged, the watch arrives in a protective case ideal for gifting or travel.
- Date First Available: March 2, 2025 – Marking its debut as a forward-thinking addition to Rado’s innovative watch collection.
- Manufacturer: RADO – A globally recognized Swiss brand renowned for pioneering high-tech materials and cutting-edge watch design.
- ASIN: B0DWH1JKKM – The unique Amazon Standard Identification Number for seamless online purchasing and product tracking.
- Warranty: Manufacturer’s warranty available upon request from customer service – Ensures peace of mind with official support and coverage for defects or malfunctions.
Benefits & Uses
The Rado New True Square is engineered for those who value innovation, comfort, and enduring style. Its scratch-resistant ceramic construction makes it ideal for daily wear, resisting the wear and tear of active lifestyles while maintaining a polished look. The lightweight design ensures all-day comfort, whether in the boardroom, at social events, or during travel. As a Swiss automatic watch, it appeals to collectors and connoisseurs seeking mechanical sophistication with modern aesthetics. The unisex design and bold square form make it a standout accessory for anyone looking to express individuality through timeless design.
Why Choose This Product
The Rado New True Square stands apart as a symbol of innovation, merging Rado’s legacy of high-tech ceramic expertise with contemporary Swiss craftsmanship. Its monobloc ceramic case represents a breakthrough in material engineering, offering unmatched durability and a striking plasma finish. With its automatic movement and open-heart dial, it delivers both technical excellence and visual intrigue. For those who appreciate design-forward timepieces that don’t compromise on performance, the True Square is a definitive choice in modern horology.