MIDO Multifort TV 35 – Swiss Automatic Watch for Men & Women

Product Overview

The MIDO Multifort TV 35 is a Swiss automatic watch designed for both men and women who value precision, heritage, and enduring design. Born from the legacy of Georges Schaeren, who founded MIDO in 1918, this timepiece reflects over a century of Swiss watchmaking tradition. The brand name itself—derived from “yo mido,” meaning “I measure” in Spanish—speaks to a deep-rooted commitment to the art and science of timekeeping. Rooted in Le Locle, a historic heart of Swiss horology, and supported by the Swatch Group, MIDO continues to deliver high-quality mechanical watches that balance innovation with timeless aesthetics.

This particular model embodies the brand’s core principles: cutting-edge technology, superior materials, and original yet classic styling. It features the latest-generation Swiss automatic movement, engineered for accuracy and equipped with a 72-hour power reserve that ensures reliable performance even after three days of non-wear. The movement is self-winding, powered naturally by the motion of the wearer’s wrist, eliminating the need for battery replacements while maintaining consistent timekeeping.

Crafted with meticulous attention to detail, the Multifort TV 35 showcases MIDO’s dedication to both form and function. Its 35mm stainless steel case offers a balanced, wearable size that suits a wide range of wrist sizes, making it an excellent unisex option. The case thickness of just 9.2 mm contributes to its sleek profile, allowing it to slide comfortably under a shirt cuff or pair effortlessly with casual attire. Every component, from the case to the movement, is finished to luxury standards, with high-end decorations applied to both the dial and internal calibre.

For those who demand even greater precision, select versions of this model are COSC-certified chronometers. These movements undergo rigorous testing by the Official Swiss Chronometer Testing Institute (Contrôle Officiel Suisse des Chronomètres), ensuring they meet the strictest standards for accuracy and reliability. This certification is a mark of excellence in Swiss watchmaking and underscores MIDO’s commitment to performance.

Key Features

• Swiss Automatic Movement: The heart of the watch is a precision-engineered Swiss automatic caliber that winds itself through natural wrist movement. This eliminates battery dependency and supports sustainable, long-term use.
• 35mm Stainless Steel Case: The compact yet substantial case is made from high-grade stainless steel, offering durability and a refined presence suitable for everyday and formal wear.
• Water Resistance to 165 Feet (50 meters): Protects against splashes, rain, and handwashing, though it is not intended for swimming or diving.
• 72-Hour Power Reserve: Keeps accurate time for up to three days without being worn, ideal for those who alternate between watches.
• Integrated Date Calendar: A practical date window enhances daily usability without disrupting the clean, balanced dial design.
• COSC-Certified Option: Certain models feature chronometer-certified movements, independently tested for superior accuracy under demanding conditions.
• Premium Finishes: Dials and movement components are crafted with high-end finishes, reflecting MIDO’s attention to detail and commitment to quality.

Technical Specifications

• Case Size: 35 mm
• Case Thickness: 9.2 mm
• Movement: Swiss Automatic
• Water Resistance: 165 ft (50 meters)
• Power Reserve: 72 Hours
• Date Calendar: Yes
• Case Material: Stainless Steel
• Manufacturer: MIDO
• Model Number: M0493073329600
• ASIN: B0DHHHN572
• Department: Unisex
• Package Dimensions: 6.1 x 5.94 x 4.29 inches; 3.99 ounces
• Date First Available: September 19, 2024

Benefits & Use Cases

The MIDO Multifort TV 35 is ideal for individuals who appreciate Swiss craftsmanship without compromising on practicality. Its unisex design and moderate proportions make it suitable for professionals, travelers, and watch enthusiasts alike. Whether worn in the office, during weekend outings, or at formal events, it delivers consistent performance and understated elegance. The automatic movement appeals to those who value traditional mechanical engineering, while the durable build ensures longevity. With its water resistance and robust construction, it stands up to daily wear with ease. The inclusion of a date function adds everyday utility, making it more than just a statement piece—it’s a reliable companion for modern life.

Important Notes

The watch arrives in original MIDO packaging measuring 6.1 x 5.94 x 4.29 inches and weighing 3.99 ounces. A manufacturer’s warranty is available upon request through customer service. While water-resistant to 165 feet, it should not be submerged during swimming, snorkeling, or showering. To maintain optimal performance, avoid exposure to extreme temperatures, harsh chemicals, and strong magnetic fields. Regular servicing by an authorized technician is recommended to preserve accuracy and extend the watch’s lifespan. This model is part of the broader Multifort collection, celebrated for blending innovation with classic design principles.