It caught my eye because of the colorful face, which is very unusual. The $10 price made it well worth trying.
The pro's are that it's colorful, comfortable, and affordable. I ordered a 12 pack of rainbow colored bands with the thought of changing the band depending on my mood or outfit. They haven't arrived, so I can't report on this yet.
Con's… The biggest con is that it's nearly impossible to read the time in low light. In order to see the time, you must position the watch so any available light reflects on the face, and the hands became visible in the reflection. The hands on my watch do not glow in the dark. There is another con, which is that the face is plastic. It can scratch easily.
If the hands had been made black, it would be easier to tell time in low light. However, You would still need reflected light to read it accurately.
At $10, I'll keep it. If I can chance the band color easily, that will make it fun to wear…during the daytime.