Bulova Men’s Automatic Strap Watch 96A187

$ 459.50

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Bulova Men’s Automatic Strap Watch 96A187

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Customers say

Customers appreciate the watch's appearance, particularly its rose gold finish and well-executed design. Moreover, they find it offers good value for money. However, the timekeeping and mechanical quality receive mixed feedback – while some say it keeps good time and is well-made, others report issues with time accuracy and construction.

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33 customers mention appearance, 33 positive, 0 negative

Customers appreciate the watch's appearance, describing it as beautiful with a well-executed design and rose gold finish, with one customer noting its gunmetal look on the outside.

…But it's a beautiful watch, the band is such a dark brown that it's almost black, but I really like the gunmetal look on the outside and the design…Read more

Beautiful watchRead more

Just got it delivered. Nicest watch I have ever owned. The face is perfect size and it is very well made.Read more

VERY NICE DESIGN, BUT IN MY EXPERIENCE THE CLOCK WAS DEFECTIVE, IT WAS ADVANCED FOR MORE THAN A HALF HOUR, TO BE A BRAND WITH A HIGH PRICE IT SHOULD…Read more

6 customers mention value for money, 5 positive, 1 negative

Customers find the watch to be good value for money.

…a great looking automatic watch with nice color, great function, and good value….Read more

The watch was exactly as described, excellent craftsmanship and at a great price as well….Read more

…I love it and recommend it. Good value for money.Read more

As usual Bulova amazing valueRead more

7 customers mention timekeeping, 3 positive, 4 negative

Customers have mixed experiences with the watch's timekeeping, with some reporting it keeps good time while others note it loses several minutes each day.

I understand that it is an automatic watch, but it is always losing time and is in constant motion. not sure if that covers the warranty.Read more

I think this is a good automatic watch for the price range. Keeps good time and held good time for up to 26 hours without wearing or winding back…Read more

…watch is no Citizen Eco Drive…the watch lost several minutes of correct time each day, and stopped working altogether after just a day of non-use,…Read more

…I’ve been wearing it for about a week and it hasn’t lost a minute. It is an automatic so I do keep it on a watch winder at night….Read more

5 customers mention mechanical quality, 3 positive, 2 negative

Customers have mixed opinions about the watch's mechanical quality, with some finding it very well made while others report poor mechanics.

…Nicest watch I have ever owned. The face is perfect size and it is very well made.Read more

VERY NICE DESIGN, BUT IN MY EXPERIENCE THE CLOCK WAS DEFECTIVE, IT WAS ADVANCED FOR MORE THAN A HALF HOUR, TO BE A BRAND WITH A HIGH PRICE IT SHOULD…Read more

The watch was exactly as described, excellent craftsmanship and at a great price as well….Read more

Great Looks But Poor MechanicsRead more


Stunning

5 out of 5 stars

Stunning
Bulova Sutton in Rose Gold with brown alligator(ish) strap. Photos do not do this watch justice. The color and elegance of the design are fascinating and you’ll find yourself staring at it often throughout the day. Being able to see the movement at work is also great if you're a gearhead like me. I’ve wanted a good skeleton watch for exactly that reason and Bulova is a solid reliable brand. I’ve had my eye on it for a while and when the price dropped I had to scoop it up. Boy am I glad I did. Now that the price is back up to $419 I can say I’d still buy it. The movement is smooth and accurate. I’ve been wearing it for about a week and it hasn’t lost a minute. It is an automatic so I do keep it on a watch winder at night. So far it keeps time just as well as my Hamilton, which was twice the price. If I had to criticize anything I’d say the rotor (counterweight) is a bit noisy when you move your wrist, and there is hardly any lume so it’s basically unreadable at night. But for me at least that doesn’t matter so much. Time will tell for durability but I trust Bulova and in my opinion they knocked it out of the park with this.

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Top reviews from the United States

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  • 5 out of 5 stars

    Stunning

    Reviewed in the United States on November 30, 2021
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    Full content visible, double tap to read brief content.
    Bulova Sutton in Rose Gold with brown alligator(ish) strap. Photos do not do this watch justice. The color and elegance of the design are fascinating and you’ll find yourself staring at it often throughout the day. Being able to see the movement at work is also great if you're a gearhead like me. I’ve wanted a good skeleton watch for exactly that reason and Bulova is a solid reliable brand. I’ve had my eye on it for a while and when the price dropped I had to scoop it up. Boy am I glad I did. Now that the price is back up to $419 I can say I’d still buy it.

    The movement is smooth and accurate. I’ve been wearing it for about a week and it hasn’t lost a minute. It is an automatic so I do keep it on a watch winder at night. So far it keeps time just as well as my Hamilton, which was twice the price. If I had to criticize anything I’d say the rotor (counterweight) is a bit noisy when you move your wrist, and there is hardly any lume so it’s basically unreadable at night. But for me at least that doesn’t matter so much. Time will tell for durability but I trust Bulova and in my opinion they knocked it out of the park with this.

    Stunning

    5 out of 5 stars

    Stunning

    Reviewed in the United States on November 30, 2021

    Bulova Sutton in Rose Gold with brown alligator(ish) strap. Photos do not do this watch justice. The color and elegance of the design are fascinating and you’ll find yourself staring at it often throughout the day. Being able to see the movement at work is also great if you're a gearhead like me. I’ve wanted a good skeleton watch for exactly that reason and Bulova is a solid reliable brand. I’ve had my eye on it for a while and when the price dropped I had to scoop it up. Boy am I glad I did. Now that the price is back up to $419 I can say I’d still buy it.

    The movement is smooth and accurate. I’ve been wearing it for about a week and it hasn’t lost a minute. It is an automatic so I do keep it on a watch winder at night. So far it keeps time just as well as my Hamilton, which was twice the price. If I had to criticize anything I’d say the rotor (counterweight) is a bit noisy when you move your wrist, and there is hardly any lume so it’s basically unreadable at night. But for me at least that doesn’t matter so much. Time will tell for durability but I trust Bulova and in my opinion they knocked it out of the park with this.

    8 people found this helpful

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  • 5 out of 5 stars

    I love this watch

    Reviewed in the United States on July 20, 2025
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    I love this one because it's my first watch from this collection and it still looks and works perfectly. I love it and recommend it. Good value for money.

    I love this watch
    I love this watch

    5 out of 5 stars

    I love this watch

    Reviewed in the United States on July 20, 2025

    I love this one because it's my first watch from this collection and it still looks and works perfectly. I love it and recommend it. Good value for money.

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  • 5 out of 5 stars

    High quality, excellent details – tons of compliments

    Reviewed in the United States on April 8, 2025
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    One of my favorite watches in my collection. I get compliments every time I wear it.

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  • 4 out of 5 stars

    It's nice

    Reviewed in the United States on March 19, 2025
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    Beautiful watch, runs fast but still great

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  • 5 out of 5 stars

    DE LOS MEJORES BULOVAS

    Reviewed in the United States on October 28, 2024
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    De mis mejores relojes la verdad tiene un estilo inigualable,el color rosado de sus números romanos brindan un toque especial en este reloj, sin hablar de su correa color café piel de cocodrilo aumentan más el nivel de elegancia que tiene.

    Es de los relojes que te abren un tema de conversación en cualquier fiesta o reunión a la que asistes con el puesto, Siempre alguien se te acercará para preguntarte por él, si tienes la oportunidad de conseguirlo no lo pienses demasiado,
    Su mecanismo automático expuesto te hará recordar el porque ocupa un espacio importante en tu estuche de relojes.

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  • 5 out of 5 stars

    Quality Dress Casual Watch For Any Occasion

    Reviewed in the United States on May 8, 2023
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    The watch was exactly as described, excellent craftsmanship and at a great price as well. A high quality, comfortable band and the face is absolutely gorgeous. Highly recommend as this accessory will go both casually or if you’re dressing up.

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  • 5 out of 5 stars

    MY FIRST BULOVA 🤩

    Reviewed in the United States on October 12, 2024
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    Ive always like automatics. Had my eye on this one for almost a year before I finally decided to purchase it.
    Im a bartender/waiter. I been wearing it daily for last 5 months to present and still get compliments on it.

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  • 1 out of 5 stars

    Bullova customer service is HORRIBLE

    Reviewed in the United States on July 24, 2024
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    This is my first $300 watch, my first Bulova, my first automatic, my first "skeleton" watch, and my first watch with Roman numerals. I had HIGH HOPES for this piece. I took months to finally make a choice and then purchase it. Love the brown/gold/rose color scheme and leather wrist band (no need to have a metal band "adjusted" later). That's the "good"; now for the "bad": The watch does not hold a "charge" more than 12 hrs after being sufficiently wound up. I tried calling and emailing Bullova for assistance, and they NEVER responded. So their customer service is horrible. Their app wouldn't let me register the watch, so I had to do it on their website. But again, I can't get ahold of their customer service. I will say THIS: if you wind the watch AND wear it EVERY DAY, you'll be fine. But you'll have to wear ONLY this watch. You won't be able to alternate with others. 4 year warranty does me NO GOOD if I can NOT reach them for assistance. I'm about to turn the watch back in before we Amazon inspection period is up.

    Bullova customer service is HORRIBLE

    1 out of 5 stars

    Bullova customer service is HORRIBLE

    Reviewed in the United States on July 24, 2024

    This is my first $300 watch, my first Bulova, my first automatic, my first "skeleton" watch, and my first watch with Roman numerals. I had HIGH HOPES for this piece. I took months to finally make a choice and then purchase it. Love the brown/gold/rose color scheme and leather wrist band (no need to have a metal band "adjusted" later). That's the "good"; now for the "bad": The watch does not hold a "charge" more than 12 hrs after being sufficiently wound up. I tried calling and emailing Bullova for assistance, and they NEVER responded. So their customer service is horrible. Their app wouldn't let me register the watch, so I had to do it on their website. But again, I can't get ahold of their customer service. I will say THIS: if you wind the watch AND wear it EVERY DAY, you'll be fine. But you'll have to wear ONLY this watch. You won't be able to alternate with others. 4 year warranty does me NO GOOD if I can NOT reach them for assistance. I'm about to turn the watch back in before we Amazon inspection period is up.

    One person found this helpful

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  • 5 out of 5 stars
    Excelente wuacho
    Reviewed in Mexico on April 20, 2024
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    Un muy buen wuacho, vale mucho la pena solo hay un detalle con la correa, viene un poco grande y si eres de muñeca pequeña te quedará un poco grande. Pero en términos generales esta muy bonito el reloj y tuve la oportunidad de comprarlo con un muy buen descuento

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  • 5 out of 5 stars
    Conforme anúncio
    Reviewed in Brazil on August 18, 2025
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    Relógio conforme anunciado.

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  • 5 out of 5 stars
    Uno de mis favoritos
    Reviewed in Spain on December 24, 2025
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    Movimiento Miyota de citizen Japón y estéticamente hermoso, rubíes y mecanismo 100% a la vista. Termina en acero inox y cuero real. En mi muñeca de 18cm de circunferencia va justo. Solo le faltaría cristal de zafiro y ser un poco más lumínico… pero también habría que pagarlo! Si lo eliges no te arrepentirás. Un reloj guapísimo para la colección por décadas.

    Uno de mis favoritos

    5 out of 5 stars
    Uno de mis favoritos
    Reviewed in Spain on December 24, 2025

    Movimiento Miyota de citizen Japón y estéticamente hermoso, rubíes y mecanismo 100% a la vista. Termina en acero inox y cuero real. En mi muñeca de 18cm de circunferencia va justo. Solo le faltaría cristal de zafiro y ser un poco más lumínico… pero también habría que pagarlo! Si lo eliges no te arrepentirás. Un reloj guapísimo para la colección por décadas.

    Sending feedback…

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  • 5 out of 5 stars
    Topppppp
    Reviewed in Brazil on July 29, 2025
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    Excelente relógio, obrigado.

    Topppppp
    Topppppp

    5 out of 5 stars
    Topppppp
    Reviewed in Brazil on July 29, 2025

    Excelente relógio, obrigado.

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  • 4 out of 5 stars
    bulova
    Reviewed in Saudi Arabia on July 4, 2023
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    nice but not premium you can not feel luxurty with it but generally acceptable

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Product Summary: Bulova Men's Automatic Strap Watch 96A187

From Bulova
Is Discontinued By Manufacturer ‏ : ‎ No
Language ‏ : ‎ English
Product Dimensions ‏ : ‎ 5.91 x 5.91 x 5.91 inches; 3.17 ounces
Item model number ‏ : ‎ 98A165
Department ‏ : ‎ mens
Date First Available ‏ : ‎ July 21, 2016
Manufacturer ‏ : ‎ Bulova Corporation
ASIN ‏ : ‎ B01HGWCNMC
Product Warranty: For warranty information about this product, please click here
Best Sellers Rank: #2,252,782 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #9,086 in Men’s Wrist Watches
Customer Reviews: 4.6 4.6 out of 5 stars (309) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Bulova Men’s Automatic Strap Watch 96A187
Bulova Men’s Automatic Strap Watch 96A187

$ 459.50

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