Take a look at our newest merchandise
Cartier occupies a singular place within the watch world. In contrast to most watch producers, Cartier is not essentially a watch model in any respect—or a minimum of, it actually wasn’t one in the course of the classic period. Cartier’s core enterprise is and at all times has been jewellery. This distinction, removed from being a critique, is definitely the supply of its modern strategy to watchmaking. In an interview concerning the creation of the Tank, I am going to always remember Pierre Rainero—the picture, type, and heritage director at Cartier—describing how “the jeweler’s perspective” allowed Louis Cartier to rethink how a watch sits on the wrist. With out the experience in making and designing spherical pocket watches, Louis Cartier created the oblong Tank.
