Breaking News: Cartier’s NSO – Or “New Special Order” – Watch Program Is Over, At Least As We Know It
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The change within the NSO program might replicate a transfer in the direction of one thing much like Vacheron Constantin’s Les Cabinotiers program — explicitly marketed as a “division devoted to one-of-a-kind fashions.” When Ferla stepped in as CEO at Vacheron, Les Cabinotiers operated equally to NSO at Cartier. He formed the VC program into what it’s at present, specializing in artistry, technical experience, and innovation extra so than thanking collectors with dial colours. Ferla, who took over as Cartier CEO in September of final 12 months, seems to be implementing the identical playbook with Cartier’s NSO program. And to us, as lovers of the model that’s Cartier, that may be very, very welcome.
Virtually talking, present, accepted orders throughout the NSO program will likely be honored and delivered, however as a way to work immediately with one of many world’s finest manufacturers to create a singular product, the bar has been raised a lot increased.
Cartier jumped into the place because the second largest maker of Swiss watches by gross sales in 2020, based on analyst estimates. The model’s recognition and demand for its timepieces surged because it centered on new iterations of its steady of iconic fashions together with the Cartier Tank and Santos.
For extra info, go to Cartier on-line.
*Lead picture courtesy of Hairspring.
