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The typical gross sales value of a Breitling in 2024 was about 7,400 Swiss francs, in line with estimates by Morgan Stanley and LuxeConsult. Identified for its Navitimer and Chronomat chronographs and well-made instrument watches, Breitling is likely one of the ten largest Swiss manufacturers, recording gross sales of about 850 million Swiss francs in 2024, a slight decline from the yr earlier than, in line with analyst estimates.
The official announcement of the relaunch of Gallet, on March 18, comes at a difficult time for the business and at a value phase that has lagged dearer watches in development, in line with Swiss watch export knowledge. Kern says the truth that the Gallet model was so fashionable within the US, now the highest export marketplace for Swiss timepieces, ought to assist gross sales initially. It is prone to be bought in about 2/3rds of Breitling’s 300 boutiques worldwide.
