Business News: Rolex Is Now Certifying Watches That Are Two Years Old In Change To CPO Rules
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The change, though seemingly small when it comes to time interval, marks a major shift within the parameters of watches eligible for CPO and can give licensed sellers entry to extra stock that will have beforehand been bought to unaffiliated second-hand watch sellers. Approved Rolex sellers taking part within the CPO program, which started in 2022, cost a premium for previously-owned watches which can be formally licensed as real and genuine by the model and embody a two-year service assure.
Information compiled by WatchCharts, which tracks costs on the secondary market, exhibits that Rolex CPO sellers charged a mean premium of about 30% throughout the second quarter of 2025 for related second-hand Rolex fashions in comparison with non-CPO sellers. The highest Rolex Licensed Pre-Owned sellers embody Bucherer and Tourneau, that are owned by Rolex. The 1916 Firm and Watches of Switzerland, which owns and is the father or mother firm of Hodinkee, additionally characteristic on this checklist.
