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The Chief Govt Officer of TAG Heuer says the model is taking a prudent method to producing new timepieces linked to its return because the official timekeeping sponsor of Components 1. Antoine Pin, who took excessive job in September final yr, expressed optimism that the decade-long, multi-brand, sponsorship deal struck by mother or father LVMH and price an estimated $100 million yearly, will drive new prospects to the watchmaker recognized for its sporty choices and historic hyperlink to motor sports activities. However that does not imply TAG Heuer will considerably enhance manufacturing, at the very least for now.
“If we elevate the desirability, if there may be extra traction, if there are extra individuals we count on to buy a TAG Heuer, so be it,” Pin stated in an interview. The manager made the feedback even earlier than the White Home introduced sweeping tariffs on Swiss imports, together with watches, underscoring the prudent method by the model.
