Take a look at our newest merchandise
First, a little bit of current historical past and an replace on Raymond Weil. It is a model you may know because the maker of commercial-forward merchandise in search of mass enchantment and geared toward a large viewers of informal consumers in search of a high quality Swiss watch at an approachable value that you will have seen at Macy’s, Bloomingdale’s or in that duty-free airport mall retailer. However these days, the corporate, began, managed, and owned by the Bernheim household in Geneva for simply shy of half a century, has been churning out merchandise which are additionally chatting with the extra subtle and educated watch shopper – I am taking a look at you, Hodinkee Neighborhood.
This newfound relevance was galvanized in 2023 with the launch of the Millesime assortment. A French time period from the world of wine which means ‘classic,’ the aptly named Millesime was a surprisingly restrained design object drawing cues from Swiss items from the previous from a comparatively high-volume and industrial Swiss model that makes about 75,000 watches a yr, lots of that are destined to be purchased in airports and shops by mainstream consumers. The Millesime went on to seize the ‘Problem’ prize class that yr on the Grand Prix d’Horlogerie de Genève, displaying that Raymond Weil may nonetheless maintain its personal among the many better of the business. The watch was successful, and the Millesime mannequin line shortly grew to become a big pillar of the enterprise, accounting for roughly 40% of gross sales and giving the model a lift in Europe, as the delicate and pared-down designs catered extra to native tastes.
