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Earlier, I requested, “If I can, why should not I [wear a Panerai]?” Nicely, for me, it at all times boiled down to 3 issues. One, as a giant man, I do not want a watch that is massive to attract additional consideration to myself. Secondly, I at all times felt just like the watches have been extra cumbersome than I used to be used to. However each of these issues are private judgements and admittedly have been the promoting level to Panerai within the early days of the industrial model (and for some, persevering with to at present). However the brand new case feels extra refined and wearable – a bit extra comfy on the wrist. It is a watch I truly would think about proudly owning. My solely remaining critique could be the value, which appears a bit aggressive for the market.
The watches price $8,900 in metal or $9,700 on a metal bracelet or titanium, which targets a possible hole available in the market for common shoppers on the lookout for a dive watch under $10,000. Fans could cross-shop the market in a different way, however the identify recognition and aesthetic alone will proceed to attract in additional common shoppers at retail—one thing I see as a theme in Watches and Wonders. I would look to see the place these fall on the secondary market in 6-9 months.
