Interview: Breguet’s New CEO Gregory Kissling On Innovation And Brand Revitalization After Quarter-Millennium
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G.Okay.: We determined to launch a product each month, after which we’ll take a break throughout the summertime, after which we’ll come again with a special vacation spot – London, Japan, Dubai. Lastly, we’ll return to Paris and Versailles, as a result of we’ve got this very good reference to Marie Antoinette.
The vacation spot is essential. For instance, tomorrow [at the time of the interview] we’ll launch the brand new Kind XX. We determined to hyperlink the Kind XX with New York, as a result of New York was the vacation spot for the very first transatlantic flight from Paris to New York. We additionally need to speak about our completely different traces. Breguet shouldn’t be a mono-product model. Now we have so many traces, and every line speaks to a special chapter of the model. So we’ve got the aviation chapter with the Kind XX, however do not forget, we’ve got the chapter with the marine chronometer, the GPS of its time. Then there’s the flyback. The flyback was made to have the proper place within the air.
