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You possibly can barely even say the title Jaeger-LeCoultre with out saying Reverso like an auto-complete sentence, and it’s no secret that it’s the model’s flagship mannequin. It’s truly spectacular how one watch can develop into so iconic that it makes the remainder of a model’s catalogue really feel underappreciated, even one such because the watchmaker of watchmakers. Watches & Wonders 2025 appeared to be one other likelihood for the model to prioritise the Reverso after a number of years of refining its different collections, and it looks as if our present ‘20s are about to develop into extra roaring.
We’re nonetheless a number of years away from the Reverso’s one hundredth anniversary, however that hasn’t stopped the corporate from turning its eye to the previous. However except for watches, its retrospective angle has been emphasised by the return of Jérôme Lambert as CEO who spent the previous few years as COO of Richemont as an entire. He was the JLC CEO 22 years in the past, and his return has kickstarted one other cycle of heritage releases. Nonetheless, ingenuity hasn’t been misplaced on this nostalgic push.
For an alternate tackle a Reverso match for travelling, there’s the Reverso Tribute Geographic. The entrance dial retains that traditional ‘30s look with the small seconds, however provides a transparent date show, and the reverse face reveals an intricate worldtimer. However the attraction of the Reverso is that it doesn’t want fancy problems to be stunning. In truth, it’s the Tribute Monoface Small Seconds completely drenched in pink gold that stole the hearts of many at Watches & Wonders 2025. Between the softly grained texture of the dial and the Milanese mesh bracelet in strong gold, it’s a masterclass of ending at a surprisingly attainable worth. For extra data on the watches and a deeper understanding of Jérôme Lambert’s driving passions, remember to watch Andrew’s interview above.
