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Juan, when it comes to what you’re shopping for, what are you going for? What’s it that you just assume your buyer demographic is into?
Juan: That is a sophisticated one as a result of most of our shoppers are first-time consumers. So that you undergo the vary of like, Quartz Cartier or mechanical Cartier? Is it a Submariner? Is it a GMT? We gotta discover one of the best of what we are able to discover on the worth level the place they’re at, which is essentially the most tough factor for us. It is your duty to search out them one of the best on the worth that they wanna be at. On their second watch, that is the place they begin earning money. However, like, spending cash, for instance, Sage, the primary watch he purchased was an Oyster Quartz, then he purchased a Serti and an Emerald Day-Date in a single go.
Adrian: I used to be like, ‘God, dude is cooking!’ Like, he purchased like three Day-Dates. Then he acquired the diamond-bezel Day-Date.
Mike: And actually, that impressed me. I used to be like, ‘These guys are going exhausting, man.’ It is okay to do that. As a result of I at all times thought for those who’re a multiple-watch man, you get a foul rep, proper?
Sage: Properly, I am going to say this: What I am most happy with with VS is that it is all stuff that we might put on. It isn’t like we’re simply stocking up. Finally, I do not assume any of us are shopping for due to worth. It is as a result of we prefer it, proper?
