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Andrew McUtchen
Few manufacturers are claiming this uncommon yr as their very own fairly like Piaget. This isn’t off the again of hyped Watches and Wonders releases. This isn’t a results of celeb sightings, or strategically leaked new fashions. That is purely as a result of the areas that Piaget excelled at of their halcyon period of the ‘60s, ‘70s and ’80s is firmly again in vogue in 2025.
Arduous stone dials. Softened sq. and rounded nook trapeze case shapes. Woven mesh bracelets. Stepped circumstances. The mixing of case and bracelet right into a singular, elegant design that blurs the traces between, as Yves Piaget would say, “a bracelet with a watch, or a watch with a bracelet.”
As soon as once more, we’ve got gone again to the previous to outline the long run, and no different model has had its tomb raided fairly as completely as Piaget. All the above are tendencies defining this yr. The designs of best-selling fashions in our studio could be known as upon for additional proof: Toledano & Chan, Furlan Marri and Baltic are prime candidates, however we shouldn’t overlook Serica, and its new Parade, with a 180-degree twist to the Warhol case, and the stepped case.
Subsequently, it was with nice pleasure that we hosted an occasion in our London Watch Discovery Studio to hint this lineage in actual time, and to observe these by means of traces as much as the current day – with a collection of watches simply launched at Watches And Wonders 2025. I used to be thrilled to take a again seat on the internet hosting duties and to welcome the Heritage Officer of Piaget, Alain Borgeaud, to the area as a co-pilot on the journey. We warmed up by filming the identical fly-over for YouTube (will probably be dropping quickly!), after which as soon as once more with the well-dressed crowd.
The format was elegantly easy: let’s use the circumstances across the room to showcase the perfect of every decade, after which spotlight a single breakthrough in these many years. Interspersed among the many classic items have been fashionable watches, displaying the iterative course of that results in vintage-inspired up to date design.
For the Fifties, it was the event of the staggeringly slim 9P manually wound motion, which is simply 2mm skinny. I held up my Snap Health fitness center card as a visible information. It’s completely mind-boggling to suppose {that a} motion was engineered within the mid-century at this miniature scale. Alain identified the various items within the room powered by the 9P.
For the Nineteen Sixties, it was the 12P computerized motion, one more massive win for slender. At simply 2.3mm skinny, it might be the slimmest computerized motion on the planet at the moment. Alain held up his personal wrist to show this motion cased in a beautiful, easy, white gold, time-only gown piece, with a white gold mesh bracelet in completely immaculate situation. “One among my many public sale buys,” he smiled.
For the Seventies, we welcomed hardstone dials in lots of variations, festooning extra kinds of watches within the room than we might name out, and we heralded goldsmithing of the very best order – seen on items just like the Sautoir necklace watch. This piece of jewelry left such an impression on Scarlett Baker, a VIP and native legend, that she christened her new IG title @scarlinthesautoir. After all, the long-lasting Polo 1979 additionally entered the chat. Alain made the slight caveat that regardless of its beginning yr being 1979, the watch actually got here to prominence within the Nineteen Eighties.
The Nineteen Eighties centred across the Polo, which gave me a chance to relive some profession highlights from my interview with Yves Piaget final yr. On the time, I requested Mr Piaget which yr he would return to if he had an actual time machine. His reply was each particular and quick: 1982. He didn’t elaborate terribly a lot. He simply drifted for a beat or two within the video – a dreamy silence that we left within the ultimate model.
And dreamy is the absolute best phrase to shut on. It was a night of dreaming awake. Thanks as soon as once more crew Piaget as soon as once more for bringing this dreamy imaginative and prescient to life in our Discovery Studio.
