Product Overview
The Breguet Heritage Automatic Watch 3660BB is a distinguished timepiece that embodies the legacy of Breguet’s iconic design language with contemporary refinement. Crafted for those who appreciate the artistry of traditional watchmaking, this watch features a tonneau-shaped case in 18-karat white gold, offering a balanced blend of elegance and structural integrity. Measuring 35mm in height and 29.6mm in width, the case sits gracefully on the wrist, making it suitable for both formal engagements and everyday wear. The watch draws inspiration from Breguet’s historical forms while incorporating modern materials and finishing techniques that ensure lasting appeal.
At its heart lies a self-winding mechanical movement, which harnesses the natural motion of the wearer’s arm to maintain consistent timekeeping without the need for a battery. This automatic calibre reflects the brand’s commitment to horological craftsmanship and ensures reliable performance with minimal maintenance. Protected by a scratch-resistant sapphire crystal, the dial remains clear and legible over time, resisting daily wear and tear with exceptional durability.
The black crocodile leather strap adds a layer of sophistication and comfort, complementing the luminous white gold case. Known for its supple texture and refined appearance, genuine crocodile leather develops a unique patina over time, enhancing the watch’s individual character. The integration of this premium material underscores the timepiece’s status as a luxury accessory, ideal for discerning collectors and connoisseurs alike.

Key Features
- Tonneau-Shaped 18kt White Gold Case: The distinctive tonneau shape pays homage to Breguet’s rich heritage, with clean lines and a sculpted profile that sets this watch apart. At 35mm in height and 29.6mm in width, the case offers a comfortable fit for average wrists while maintaining a bold presence.
- Black Crocodile Leather Strap: Handcrafted from high-quality crocodile leather, the strap provides a luxurious tactile experience and long-term durability. Its rich texture and deep black hue harmonize perfectly with the polished white gold case.
- Silver Engine-Turned Dial: The dial is meticulously finished with a hand-applied engine-turned pattern, creating a dynamic interplay of light and shadow. This classic technique enhances the visual depth of the silver background, adding a touch of artisanal flair.
- Black Roman Numerals: Bold black Roman numerals mark the hours with timeless clarity, offering a nod to traditional watch aesthetics while ensuring easy readability at a glance.
- Blue Breguet Hands: Signature blue steel hands sweep across the dial with grace and precision. Their contrasting color against the silver background improves visibility in low-light conditions, embodying Breguet’s iconic design signature.
- Seconds Subdial at 6 O’Clock: A functional seconds subdial provides accurate timekeeping and contributes to the watch’s balanced, symmetrical layout.
- Self-Winding Mechanical Movement: Powered by an automatic calibre, this movement eliminates the need for battery replacements. It captures kinetic energy from wrist movement, delivering reliable performance with every turn of the arm.
- Sapphire Crystal: The front crystal is made from scratch-resistant sapphire, renowned for its hardness and transparency. It safeguards the dial against impacts and abrasions, preserving clarity and brilliance.
- Water Resistance to 30 Meters: With a water resistance rating of 30 meters, the watch can withstand splashes, rain, and brief immersion in water. However, it is not designed for swimming or diving activities.
Technical Specifications
- Case Material: 18kt White Gold
- Case Dimensions: 35mm (height) x 29.6mm (width)
- Dial Color: Silver with Engine-Turning
- Numerals: Black Roman
- Hands: Blue Steel Breguet Style
- Movement: Self-Winding Mechanical
- Crystal: Scratch Resistant Sapphire
- Strap: Black Crocodile Leather
- Water Resistance: 30 Meters
- Department: Men’s
- Manufacturer: Tag Heuer
- ASIN: B00C1VFGWS
- Date First Available: March 27, 2013
Benefits & Use Cases
This Breguet Heritage Automatic Watch is crafted for men who value enduring style, technical excellence, and the prestige of owning a piece of horological history. The 35mm case size strikes an ideal balance between presence and wearability, making it suitable for professional settings such as boardrooms, dinners, or social gatherings. Its understated elegance allows it to transition seamlessly from day to night, pairing effortlessly with tailored suits or smart-casual attire.
The self-winding mechanism offers long-term convenience, eliminating the hassle of battery changes and ensuring the watch remains operational as long as it is worn regularly. This feature appeals to both practical users and mechanical watch enthusiasts who appreciate the beauty of traditional movements. The engine-turned dial and Roman numeral markers evoke a sense of timelessness, reflecting Breguet’s legacy since 1775.
Whether worn as a statement of personal taste or as part of a curated collection, the 3660BB exemplifies refined craftsmanship. Its combination of precious materials—white gold and crocodile leather—ensures it stands out as a symbol of success and sophistication. Ideal for gifting or self-purchase, this timepiece represents not just timekeeping, but a celebration of heritage and innovation in watchmaking.
Important Notes
This product includes a manufacturer’s warranty. For detailed warranty information, including coverage terms and service procedures, please refer to the provided link. To preserve optimal performance, avoid exposing the watch to extreme temperatures, strong magnetic fields, or prolonged submersion beyond its 30-meter water resistance rating. Regular servicing by a certified watchmaker is recommended every three to five years to maintain accuracy and longevity.
As a men’s timepiece first introduced on March 27, 2013, the Breguet Heritage Automatic Watch 3660BB continues to reflect the brand’s dedication to excellence in design and functionality. It is categorized under the mens department and carries the ASIN identifier B00C1VFGWS for reference.