Bulova Automatic Watch 96A268, Brown, Strap.

Product Overview

The Bulova Automatic Watch 96A268 blends vintage inspiration with modern horological detail, creating a timepiece that stands out for its distinctive shape and mechanical transparency. Drawing direct influence from the iconic 1948 President design, this watch reimagines classic elegance through a rectangular stainless steel case—an uncommon form that immediately sets it apart from traditional round watches. The silver-white dial features a subtle textured finish, elevated by rose gold-tone hour markers and hands that provide both visual warmth and enhanced readability. A defining element of the design is the open aperture on the dial, which frames the balance wheel in motion, offering a dynamic glimpse into the automatic movement’s inner workings. This feature not only adds mechanical intrigue but also pays homage to the craftsmanship of traditional watchmaking. The exhibition case back, fitted with a mineral crystal window, further emphasizes the self-winding mechanism, allowing full appreciation of the movement’s precision and engineering. Complementing the refined case and dial is a rich brown alligator-grain leather strap, which delivers a luxurious texture and comfortable fit. The strap’s deep hue and realistic grain pattern enhance the watch’s dressy appeal, making it equally suited for boardroom meetings, formal dinners, or weekend gatherings. Lightweight at just 2.33 ounces and packaged in compact dimensions of 4.96 x 4.84 x 3.5 inches, this watch balances presence with wearability. As part of Bulova’s men’s collection and first released on July 7, 2023, the 96A268 represents a thoughtful evolution of a heritage design, tailored for today’s discerning wearer who values both aesthetics and mechanical authenticity.

Key Features

• Rectangular Stainless Steel Case: Inspired by the 1948 President style, the case offers a bold, distinctive shape that stands out from conventional round watches, providing a vintage-inspired aesthetic with modern durability.
• Silver-White Dial with Rose Gold Accents: The dial features a refined silver-white finish enhanced by rose gold-tone markers and hands, creating a warm, luxurious contrast that improves legibility while adding elegance.
• Open Aperture Display: A carefully placed cutout on the dial exposes the balance wheel of the automatic movement, allowing wearers to observe the intricate mechanics in motion—a signature detail for watch enthusiasts.
• Exhibition Case Back: The stainless steel case back includes a mineral crystal window, offering a full view of the self-winding automatic movement, emphasizing the craftsmanship and precision engineering behind the watch.
• Alligator-Grain Leather Strap: The rich brown strap is crafted with a realistic alligator texture, providing a premium feel, comfortable fit, and a classic dress watch appearance that complements both business and formal attire.

Technical Specifications

• Model Number: 96A268
• Department: Men’s
• Case Material: Stainless Steel
• Case Shape: Rectangular
• Dial Color: Silver-White with Rose Gold-Tone Accents
• Strap Material: Brown Alligator-Grain Leather
• Movement Type: Automatic (Self-Winding)
• Case Back: Mineral Crystal Exhibition Window
• Dial Feature: Open Aperture Showing Balance Wheel
• Package Dimensions: 4.96 x 4.84 x 3.5 inches
• Item Weight: 2.33 ounces
• Manufacturer: Bulova
• ASIN: B09PVDSBC5
• Date First Available: July 7, 2023

Benefits & Use Cases

The Bulova Automatic Watch 96A268 is crafted for men who appreciate mechanical sophistication and timeless design. Its rectangular form and open dial aperture make it a natural conversation starter—ideal for professionals, collectors, or anyone drawn to watches with character and heritage. The automatic movement operates without a battery, harnessing the natural motion of the wearer’s wrist to stay powered, making it a reliable companion for daily use with minimal maintenance. The elegant combination of the silver-white dial, rose gold accents, and brown alligator-grain strap ensures versatility, transitioning seamlessly from office wear to evening events. Its lightweight build and balanced proportions enhance comfort, while the durable stainless steel construction supports long-term use. Whether worn as a standalone statement piece or paired with a tailored suit, this watch conveys confidence and refined taste.

Important Notes

For detailed warranty coverage, please consult the manufacturer’s official website. The watch arrives in original packaging measuring 4.96 x 4.84 x 3.5 inches and weighing 2.33 ounces. As an automatic timepiece, it performs best when worn regularly; extended periods of inactivity may require manual winding or time resetting. To maintain its condition, avoid prolonged exposure to moisture, extreme temperatures, and physical impacts, which could affect the leather strap or movement. This model, part of Bulova’s men’s collection, was first introduced on July 7, 2023, and carries the ASIN B09PVDSBC5.