




Product Overview
The Bulova Men’s Icon High Performance Quartz Watch (Model 98B408) is a bold, precision-engineered timepiece designed for men who value both style and performance. Part of Bulova’s Icon Collection, this watch blends modern aesthetics with advanced quartz technology, making it ideal for active lifestyles and everyday wear. Crafted with a 40mm black ion-plated stainless steel case, it delivers a sleek, contemporary look enhanced by gold-tone accents and a curved sapphire crystal that resists scratches and maintains clarity. Powered by Bulova’s Precisionist movement, it offers exceptional accuracy and a smooth sweeping seconds hand—elevating both function and visual appeal. Whether you’re dressing for the office or heading out for a weekend adventure, this watch makes a confident statement.
Key Features
- 40mm Black Ion-Plated Stainless Steel Case – Built from durable 316L stainless steel with a black ion-plated finish, the case resists wear and corrosion while delivering a sharp, modern silhouette that stands out on the wrist.
- Curved Sapphire Crystal – The domed sapphire crystal offers superior scratch resistance and optical clarity, protecting the dial while enhancing its depth and visual appeal.
- Black Multi-Level Dial with Gold-Tone Accents – The layered black dial features luminescent gold-tone hands and hour markers, ensuring excellent legibility in low-light conditions, along with a practical date display at the 3 o’clock position.
- Precisionist Quartz Movement – Powered by Bulova’s revolutionary 8-jewel quartz mechanism vibrating at 262kHz, this movement delivers remarkable accuracy—within 5 seconds per month—and performs consistently across varying temperatures. The smooth, sweeping motion of the seconds hand sets it apart from traditional ticking quartz watches.
- 100m Water Resistance – Rated for water resistance up to 100 meters, this watch is suitable for swimming, snorkeling, and other water-related activities, though it is not designed for scuba diving.
- Matching Bracelet with Deployant Closure – The integrated stainless steel bracelet features a matching black ion-plated finish and a secure deployant clasp, offering a comfortable, adjustable fit and a clean, seamless look.
Technical Specifications
- Model Number: 98B408
- Department: Men’s
- Case Material: 316L Stainless Steel with Black Ion Plating
- Case Diameter: 40mm
- Crystal: Curved Sapphire
- Dial Color: Black with Gold-Tone Hands and Markers
- Movement: Bulova Precisionist 8-Jewel Quartz (262kHz)
- Functions: 3-Hand, Chronograph, Date Display
- Water Resistance: 100 meters (330 feet)
- Bracelet: Matching Black Ion-Plated Stainless Steel with Deployant Closure
- Package Dimensions: 4.61 x 3.74 x 3.11 inches
- Item Weight: 7.05 ounces
- Manufacturer: Bulova
- ASIN: B0C9NK6SV2
- Date First Available: November 3, 2023
Benefits & Use Cases
This watch is built for men who demand reliability without sacrificing style. The high-frequency Precisionist movement ensures long-term accuracy, making it a dependable choice for professionals who need precise timekeeping. Its 100m water resistance allows for worry-free wear during swimming, showering, or outdoor activities, while the scratch-resistant sapphire crystal maintains its polished appearance over time. The luminescent hands and markers provide visibility in dim environments, and the deployant clasp ensures a secure, comfortable fit throughout the day. Whether worn with business attire or casual weekend outfits, the watch’s bold design and refined details make it a versatile accessory. Its place in Bulova’s Icon Collection signals a commitment to adventurous, forward-thinking style—perfect for those who appreciate innovation in both form and function.
The chronograph functionality adds practical utility for timing events, workouts, or daily tasks, while the three-hand display keeps timekeeping straightforward and intuitive. The date window at 3 o’clock offers added convenience for staying on top of schedules. With its robust construction and refined finishes, this watch transitions effortlessly from gym sessions to business meetings, offering both durability and sophistication. The ion-plated finish resists fading and daily wear, ensuring the watch retains its striking appearance over time.
Important Notes
This product comes with a manufacturer’s warranty; for detailed warranty information, please refer to the official Bulova website or contact customer service. The watch is packaged in a standard Bulova box and weighs approximately 7.05 ounces. While it is water-resistant to 100 meters, it is not suitable for high-impact water sports or deep diving. To maintain the finish and performance, avoid prolonged exposure to harsh chemicals or extreme temperatures. Regular cleaning with a soft cloth is recommended to preserve the ion-plated surface and crystal clarity.