The watch is very cool! I like that it doesn't have a battery and gets all of it mechanical engineering from your wrist kinetic energy; hence the "automatic" winding watch! Coming from smart watch experience, its a relief to not have to charge my watch anymore! Apparently automatic watches can run you for 3 to over 10 years! We'll see how long this one lasts! It seems to be very well built….. but? It can be a bit uncomfortable to wear. Well I have very thin wrist for a young man since I'm thin have have a the end of my bone sticking out more than average. The watch slides down to poke and rub against my forearm bone and can be unpleasant. If you have this problem too! All I can tell you is just strap the watch slightly tighter than you normally would, this helps out for everday wear as long as you give your wrist a brake from wear overnight! I'd rate it 4.5 stars if you ask me! Also don't be discouraged about this not being a well known brand. If you like how it looks this can work for you too, better than the pricer name brand ones if you ask me.