Product Overview
The FEICE Sapphire Crystal Square Automatic Watch (Model FM301) is a unisex timepiece that masterfully combines minimalist aesthetics with reliable mechanical engineering. Inspired by the iconic Bauhaus design movement—known for its principle of “form follows function”—this watch features clean geometric lines, a balanced square case, and an uncluttered dial that emphasizes readability and elegance. Designed for both men and women, the FM301 offers a contemporary reinterpretation of classic watchmaking traditions, making it a versatile accessory for everyday wear or special occasions. Unlike quartz watches that rely on batteries, this model is powered by an automatic movement, meaning it winds itself through the natural motion of your wrist. This self-sustaining mechanism not only enhances convenience but also reflects a deeper appreciation for mechanical craftsmanship. Whether you’re dressing for the office, meeting friends for coffee, or attending a formal event, the FM301 delivers understated sophistication without drawing unnecessary attention.
Key Features
- Sapphire Crystal Glass – The watch face is shielded by genuine sapphire crystal, one of the hardest transparent materials available. This ensures exceptional resistance to scratches from daily wear, such as contact with keys, desks, or other hard surfaces, preserving the clarity of the dial over time.
- Automatic Movement – Powered entirely by kinetic energy generated from wrist movement, this self-winding mechanism eliminates the need for battery replacements. With regular wear, the watch maintains consistent timekeeping, and even if removed for a day or two, it can be easily restarted by simply wearing it or giving it a gentle shake.
- Bauhaus-Inspired Design – The square case and minimalist dial layout reflect the core tenets of Bauhaus design: simplicity, functionality, and harmony between form and purpose. Every element serves a role, from the clearly marked hour indices to the slim hands, resulting in a timepiece that is both visually calming and highly practical.
- Unisex Square Case – Measuring 3.03 x 5.47 x 5.79 inches and weighing just 7.05 ounces, the compact square profile is thoughtfully proportioned to suit a wide range of wrist sizes. Its balanced dimensions ensure it sits comfortably without overwhelming smaller wrists, while still making a subtle statement.
- Classic Silvery Finish – The polished silver-toned stainless steel case, bezel, and bracelet create a cohesive, refined appearance. This neutral finish pairs effortlessly with both casual and formal outfits, making it a reliable choice for any wardrobe.
Technical Specifications
- Model Number: FM301 silvery
- Product Dimensions: 3.03 x 5.47 x 5.79 inches
- Weight: 7.05 ounces
- Department: Men (designed as unisex)
- Manufacturer: FEICE
- ASIN: B074MV9J8T
- Date First Available: August 8, 2017
- Discontinued by Manufacturer: No
Benefits & Use Cases
This watch is ideal for individuals who appreciate thoughtful design and mechanical reliability. Its automatic movement makes it a practical companion for daily life—no need to remember battery changes, just wear it and it keeps time. The sapphire crystal face ensures long-term durability, resisting the minor scratches that typically mar lesser glass over time. For fans of design history or minimalist fashion, the Bauhaus influence offers a meaningful connection to a legacy of innovation in art and function. The unisex sizing and neutral silver finish allow it to transition seamlessly from a professional setting to weekend outings. It’s particularly well-suited for creatives, professionals, and watch enthusiasts who value subtlety over showiness. Whether as a personal purchase or a thoughtful gift, the FM301 stands out for its quiet confidence and enduring appeal.
Important Notes
For detailed warranty coverage, please consult the manufacturer’s official website. The product remains in production and is not discontinued. It holds a Best Sellers Rank of #2,741 in Men’s Wrist Watches and #606,516 in the broader Clothing, Shoes & Jewelry category, indicating steady demand and customer satisfaction. With a customer rating of 4.1 out of 5 stars based on 223 reviews, buyers consistently highlight its design, build quality, and value. To preserve performance, avoid exposing the watch to strong magnetic fields or extreme physical impacts. Like all automatic watches, it benefits from professional servicing every 3 to 5 years to ensure optimal function and longevity.







From the brand




Just for Now
At Feice, we believe that every moment counts.
With “Just for Now” as our guiding mantra, we aim to inspire a lifestyle that values the beauty of the here and now.
Embrace the now with Feice.
Let our watches be a reminder that every moment is precious, and there’s no better time to live fully than just for now.


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Original price was: $ 169.99.$ 149.99Current price is: $ 149.99.