Invest in Watches: The Art of Watch Collecting
Price: $34.90 - $29.32
(as of Feb 19, 2025 02:43:31 UTC – Details)
The indispensable guide for investing in luxury watches. Build a watch collection that will not only grow in value but also bring joy on the wrist.
According to Bloomberg, multiple luxury watches have outperformed vintage cars, Bitcoin and other crypto currencies in 2022. Market prices for some Rolex, Patek Philippe, Vacheron Constantin and Audemars Piguet references have more than doubled over the past two years and auction records keep being set month after month.
In the watchmaking industry, knowledge is power and properly navigating this landmine is key to make wise investment decisions.
With Invest in Watches: The Art of Watch Collecting you will understand the crucial elements to realize good watch investments by learning what makes a worthy investment, how to properly estimate the value of a watch, how to sell a watch at a profit, what are the costs of owning a watch, how to acquire a watch on a wait list, how to buy at auctions, tips for watch repair and many more including a list of watches (and clocks) to keep on the radar.
Not only providing concrete examples of valuable watch investments, Invest in Watches: The Art of Watch Collecting is also a journey in the fascinating world of horology through the eyes of a watch collector whose passion is contagious.
Both modern and vintage watches are covered and whether a watch expert or complete beginner, you will discover hundreds of watches to invest in from brands such as Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, Cartier, Jaeger-LeCoultre, Omega, Tag Heuer and many more including independent watchmakers.
“Investors who earned big returns in tech stocks and crypto currencies are now looking to pre-owned watches as the next hot asset class”.
—Bloomberg
“A great read and strongly recommended for those interested in taking their luxury watch collecting to the next level and unpacking the booming trading value of select pieces.”
—Teddy Baldassarre
“Don’t ask me which watch to buy, just go get the book!”
—Andrea Casalegno, IamCasa
“Rarely have I been so enthusiastic about a book. It has a clear and understandable structure and is well researched and prepared. You can feel the passion for watches in every line – on every page – beware of the risk of addiction.”
—Karl Heinz Nuber, Tourbillon Magazine
“This book is the perfect guide for understanding how to invest wisely in watches. It’s also simply a lot of fun and super interesting to read for anyone who loves watchmaking.”
—Alex G, editor of madeinbienne.ch
Marc Montagne is a watch industry professional and a collector himself. He founded the Toolwatch.io & WatchAuctionHQ.com apps used by over 150’000 watch enthusiasts around the world. Marc also hosts Repetition Minute, France’s first podcast about watches, gathering tens of thousands of monthly listeners. He is also one of the most popular watch writers on Quora, with over 11 million readers.
Publisher : SBVV (July 30, 2022)
Language : English
Paperback : 299 pages
ISBN-10 : 2970162016
ISBN-13 : 978-2970162018
Item Weight : 14.3 ounces
Dimensions : 6 x 0.68 x 9 inches
Customers say
Customers find the book provides valuable insights into watch collecting for both novice and experienced collectors. It offers a thorough guide to today’s horology market and a practical guide to choosing watches with lasting value. Readers appreciate the history, craftsmanship, and investment potential of luxury timepieces.
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13 reviews for Invest in Watches: The Art of Watch Collecting
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Original price was: $34.90.$29.32Current price is: $29.32.
Clickme –
A Practical Guide to Choosing Watches with Lasting Value
This book isnât about flipping watches or getting rich quickly. The author approaches watch buying and collecting from a value-oriented perspectiveâfocusing on how to choose the right watches to buy, assuming you genuinely like the watch and plan to wear it.The bulk of the book provides examples of watches worth owning, along with the authorâs reasoning behind each choice. This, in my opinion, is the most valuable part. While you donât need to buy the same watches, itâs highly useful to understand the authorâs decision-making process.The author’s main pointâwhich resonates with meâis that buying the right watch at the right price is key. After enjoying the watch for some time, if the owner decides to sell it and makes a profit due to that initial thoughtful choice, it naturally becomes an investment.
Gustavo –
A Seminal Guide for Aspiring Watch Collectors
Marc Montagneâs Invest in Watches: The Art of Watch Collecting is a must-read for anyone interested in the world of luxury watches. This seminal work is a testament to Montagneâs deep knowledge and passion for horology. With meticulous detail, he guides readers through the intricate art of watch collecting, offering invaluable insights into the history, craftsmanship, and investment potential of luxury timepieces.Montagneâs expertise is evident on every page, making this book an indispensable resource for both novice collectors and seasoned enthusiasts. His ability to blend technical information with engaging storytelling makes for a compelling and educational read. Whether you are looking to start your watch collection or seeking to expand your existing one, Invest in Watches: The Art of Watch Collecting is the ultimate guide to navigating the fascinating world of luxury watches.
IrishinAmerica –
A thorough and up-to-date guide to today’s horology market, with a view toward the future.
This book was written at one of the most volatile times in the history of horology. From the ongoing obsession with luxury watches fueled by the cryptocurrency boom (and now bust), the shortages caused by pandemic buying and the endurance of Rolex as the brand of choice among new collectors, it’s almost impossible to predict where things may go. As a veteran of the industry, Marc provides insights few others can, casting his astute eye to the long term trajectory of this unique store of value. If you’re a collector, an investor or just interested in watches, I highly recommend this as a read – it’s fantastic.
Jia Yeong –
This book is very very very very good
I will suggest to all watch collectors and investors to read this book.It costs around $30 but significantly saves you from buying the wrong watches.This book will help you manoeuvre the right path in your watch collection journey.Sometimes, I wish to have this book earlier to prevent me from splashing all the cash on the wrong watches.Well, better late than never to read this book. I have read it from cover to cover. And continue to return to certain chapters to refer more when I need a reference. It is highly recommended.
MarkFromWilmington –
enjoyable read
Most information wonât help me, but it was a fun, easy read. Provides lots of useful information for someone new to this world.
P. Szczesny –
Great, informative read.
Knowledgeable author. I thoroughly enjoyed this book, even though Iâm not planning to treat my watches as investments. Now I just have to find that 7900v in blue 🙂
Robert –
The only book you need if you are interested in buying a watch or starting a watch collection
I wish I had had this book when I started collecting watches. It would have prevented me from making many mistakes. The book is full of useful advice for the newbie as well as the seasoned collector. I particularly enjoy the many, many specuific examples of watches illustrating the author’s advice on what and how to buy collectable watches. These examples are all presented with succinct summaries and in a easily referenced format. The author has written this book in a very straightforward and easily digestible way. It is a pleasure to read and you can learn something new on every page. Again, i only wish the author had written this book about 20 years ago, but I guess we can’t have everything. 😉
Philip Anderson –
Great Book for New Watch Enthusiasts
Itâs an easy read that teaches you what watches to look for and the history of them.
Stéphane Butticé –
J’ai découvert ce livre captivant “Invest in Watches” de Marc Montagne grâce à une entrevue inspirante de Matthieu Stefani dans le Podcast “la Martingale”, ainsi que son incroyable podcast “Repetition Minute”. Ce livre offre une plongée profonde dans l’univers fascinant des montres, expliquant comment les acheter, les entretenir et développer une véritable passion pour cet art horloger.L’expérience que j’ai eue en échangeant avec Marc Montagne tout le weekend (sur Instagram) a été tout simplement exceptionnelle. Sa générosité en conseils, sa disponibilité et son humilité sont remarquables. Marc Montagne ne se contente pas de partager ses connaissances, il crée une véritable connexion avec ceux qui partagent sa passion pour les montres.Ce livre va bien au-delà d’un simple guide d’investissement, il offre une expérience enrichissante et immersive dans le monde horloger. Si vous souhaitez approfondir votre compréhension des montres, ce livre est une ressource inestimable. Merci infiniment, Marc, pour cette expérience unique et pour partager avec nous ta passion contagieuse pour l’horlogerie.
Paul-Leonard Büchse –
I really enjoyed reading this well-written book. It is packed with useful information. I honestly couldn’t stop reading it when I got it and it saved me from a lot of potentially bad investments. No matter if you are new to watch collecting or consider yourself an expert, you will probably find something useful in here.Compared to the amount of value you get from avoiding bad investments + the fun reading time, it really is a no-brainer.
giacomiello claudio –
Reading this wonderful book you will learn a lot
Stephane –
I’ve always been interested in watches and although I have done extensive research on the subject, I found this book to be full of useful advice and little gems of knowledge. The author is clearly a subject matter expert and his insights on watch investment are enlightening.All that being said, I have also found this book to be useful for people who are just curious about watches and approachable to all kind of andiences.
EPSOM E. –
Interesting