MIDO Multifort TV 35 – Swiss Automatic Watch for Men & Women

Product Overview

The MIDO Multifort TV 35 is a Swiss automatic watch designed for both men and women, blending timeless design with precision engineering. Crafted by a heritage Swiss watchmaker founded in 1918, this timepiece reflects MIDO’s commitment to innovation, functionality, and enduring style. With a compact 35mm stainless steel case, it offers a balanced fit for diverse wrist sizes and suits both formal and casual occasions. Built under the Swatch Group and rooted in the watchmaking tradition of Le Locle, Switzerland, this model delivers high-end Swiss quality at an accessible price point. It’s ideal for those who value mechanical craftsmanship, reliability, and refined aesthetics in a versatile daily-wear watch.

Key Features

• Swiss Automatic Movement: Powered by a self-winding mechanical movement, the watch harnesses energy from natural wrist motion, eliminating the need for battery replacements while ensuring consistent accuracy.
• 35mm Stainless Steel Case: The compact yet substantial case size strikes a perfect balance between presence and comfort, making it suitable for both men and women seeking a modern, gender-neutral design.
• Superior Materials & Finishes: MIDO uses only high-grade materials, with meticulous attention to surface treatments and decorative details on both the dial and movement, reflecting Swiss excellence in finishing.
• Anti-Magnetic Performance: The movement offers excellent resistance to magnetism, ensuring stable timekeeping even in environments with magnetic interference.
• Impressive Power Reserve: Depending on the specific model variant, the watch delivers up to 80 hours of power reserve, allowing it to maintain accuracy over multiple days without being worn.
• Water Resistance: With water resistance ratings ranging from 165 ft to 660 ft across the collection, select models support swimming and snorkeling, while all are suitable for everyday exposure to moisture.
• Date Display: All models include a practical date calendar function, positioned for easy readability and added everyday utility.

Technical Specifications

• Case Size: 35mm (also available in variants from 33mm to 39mm)
• Case Thickness: Ranges from 9.2mm to 12.3mm depending on model
• Movement: Swiss Automatic (some models COSC-certified as Chronometers)
• Power Reserve: 72 to 80 hours
• Water Resistance: 165 ft (50m) to 660 ft (200m)
• Precious Stones: Available in models with diamonds and rubies; total carats range from 0.0304 ct to 0.1503 ct; clarity rated VS-SI
• Number of Stones: From 3 to 83 diamonds and up to 10 rubies, depending on configuration
• Department: Unisex
• Item Model Number: M0493071104100
• Package Dimensions: 6.14 x 5.94 x 4.29 inches; weight: 3.99 ounces
• Manufacturer: MIDO (Swatch Group)
• Origin: Swiss-made, designed in Le Locle, Switzerland
• First Available: September 19, 2024

Benefits & Use Cases

The MIDO Multifort TV 35 excels as a versatile companion for daily wear, offering reliability and elegance whether in the office, at dinner, or during weekend activities. Its unisex design and 35mm case make it a smart choice for couples seeking matching styles or individuals who prefer a more understated timepiece. The automatic movement appeals to enthusiasts who appreciate mechanical watchmaking, while the anti-magnetic properties ensure performance in modern environments with electronic devices. Models with higher water resistance are suitable for water sports and swimming, expanding usability beyond land-based routines. The inclusion of precious stones in select versions adds a touch of luxury, making it appropriate for gift-giving or marking special occasions.

Important Notes

Please note that specifications such as case thickness, water resistance, power reserve, and gemstone details vary across different models in the Multifort TV collection—always verify the exact configuration before purchase. The manufacturer’s warranty is available and can be requested directly through customer service. This product is part of a broader series, and images may represent multiple variants; refer to the specific model number M0493071104100 for accuracy. Care should be taken to avoid impacts and exposure to strong magnetic fields, despite the movement’s resistance. Regular servicing by an authorized technician is recommended to maintain long-term performance and value.

Swiss watchmaker Georges Schaeren founded MIDO in 1918. The name MIDO – derived from “yo mido” meaning “I measure” in Spanish – expresses a deep attachment to the measurement of time. Sustained by its founder’s visionary strength, the brand continues to combine watchmaking expertise, innovation, functionality and aesthetics.

Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of MIDO’s unique know-how.

The brand draws on its expertise to proudly showcase mechanical and aesthetic features that meet the highest standards of Swiss watchmaking and to make high-end quality affordable.

MIDO’s watches are fitted with the latest-generation automatic movements, with impressive power reserves and excellent resistance to magnetism.

All chronometer models house calibres subjected to rigorous testing by the Contrôle Officiel Suisse des Chronomètres (Official Swiss Chronometer Testing Institute) and are therefore COSC-certified.

Since value lies in the smallest details, MIDO selects the best materials and applies high-end finishes and decorations to its dials and calibres.

This technological performance is joined by original yet timeless designs with sleek lines. Beyond fashion and passing trends, MIDO watches stand out for their reliability, resistance and durability.

MIDO is based in Le Locle, the centre of watchmaking excellence in the Swiss Jura and belongs to the Swatch Group, the world leader in watchmaking.