I ordered this because I thought it was purple like the pictures and description say. I should have looked at the reviews first, because others have mentioned it, too. The dial is not purple, it's root beer colored. The crystal has a blue AR coating which can make the dial look slightly purple in certain lighting conditions, but for the most part it looks brown like the strap. It's still a gorgeous watch, and I'm going to keep it. The rose gold does go great with the brown dial and strap. The quality feels excellent, and it seems to be running well and keeping good time. Still happy with this purchase, but annoyed with the poor description and photo, which is why I gave 4/5 stars. Just beware if your purpose for buying this watch is that you think it will be purple.