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The connection between athletes and watches has produced a few of historical past’s most intelligent sports activities advertising and marketing campaigns, together with the primary one ever. Mercedes Gleitze was carrying a Rolex on a series round her neck as she swam throughout the English Channel in 1927. It was as if she have been setting a precedent with athlete partnerships—these watches have been meant to be worn. Nonetheless, in trendy occasions, watches worn in sports activities have been primarily centered round automobiles, the place an athlete carrying a watch makes a negligible distinction in added weight. Each gram counts when making an attempt to be as streamlined as attainable whereas operating, enjoying within the Last at Roland Garros as Rafael Nadal does, on the ultimate drive on the 18th throughout the U.S. Girls’s Open like Nelly Korda, each of whom additionally put on Richard Mille watches in competitors. Even in biking, when manufacturers and athletes spend tens of millions of {dollars} in wind tunnels, optimizing helmets and bicycle shapes for incremental aerodynamic enhancements, why would Tadej Pogačar—one of the best bike owner on the planet—put on his signature Richard Mille in a few of the most grueling biking races on the earth, together with the Tour de France? Given this, I had one foremost query for Amanda—how do they get a few of the high athletes on the earth to conform to put on them in competitors?
