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Chrono24 is the world’s largest market for watches and as we speak they’re launching its new model identification and world model marketing campaign “Time Is Our Factor.”
Cristiano Ronaldo took a stake in Chrono24 in 2023
Chrono24
Since its inception in 2003, Chrono24 has established itself because the worldwide market for luxurious watches, providing a staggering choice of roughly 560,000 timepieces. With round 3,000 sellers and 60,000 non-public sellers spanning over 120 international locations, it’s no shock that the platform sees greater than 9 million distinctive guests every month. Whether or not you’re available in the market for a brand-new mannequin, a cherished pre-owned piece, or a classic gem, Chrono24 ensures a seamless expertise for patrons and sellers alike, fostering belief inside its vibrant group.
The corporate operates with a devoted staff of round 350 professionals throughout numerous workplaces, together with its hubs in Karlsruhe and Berlin, in addition to areas in Miami, Tokyo, and Hong Kong.
Time is our Factor
Chrono24 is enhancing its model with a vibrant new brand and a refreshed design that resonates with as we speak’s watch fanatics. Greater than only a facelift, this model refresh marks the start of a considerate evolution supposed to solidify its place because the go-to hub for collectors across the globe. With a transparent and fascinating model voice, Chrono24 is ready to deepen its connections with the watch group, strengthen partnerships with sellers, and pave the way in which for sustainable development within the ever-evolving world of horology.
“We’re evolving whereas staying true to our roots,” says Carsten Keller, CEO of Chrono24. “This new model identification displays the values we’ve got all the time stood for: ardour, belief, and innovation on this planet of luxurious watches. It lays the muse for constructing stronger relationships with watch lovers and companions all over the world. On the similar time, we wish to introduce ourselves to a brand new, various era of watch-curious newcomers – particularly in key development markets just like the U.S., which is likely one of the most dynamic and thrilling hubs for watch tradition as we speak. In all of this, our ambition is obvious: to turn into the default vacation spot for luxurious watches – globally.”
A trusted platform
Chrono24’s rebranding signifies a notable change for watch patrons, reinforcing its position inside the group of watch fanatics. The up to date design provides a extra easy and trendy look throughout all platforms, guaranteeing that every interplay conveys a way of high quality and authenticity. An necessary aspect of this modification is the introduction of their world marketing campaign, “Time Is Our Factor,” which captures the essence of watch gathering—dedication to each precision and magnificence.
“‘Time Is Our Factor’ reveals how we specific our love for watches – via tales, feelings, and the moments that make gathering significant,” says Nick de Jong, Director of Advertising at Chrono24. “The brand new model platform celebrates our world group and our shared ardour for watches by highlighting insightful watch moments and relatable watch habits.” The moments featured within the marketing campaign are impressed by cultural analysis, interviews with influential voices from the worldwide watch group, and private tales shared by Chrono24’s 600k+ sturdy Instagram group.
As a part of its new model platform, Chrono24 builds lasting partnerships with revered folks in design, life-style, and horology. These amplify the model’s message and produce the brand new identification to life throughout various communities and codecs, reinforcing Chrono24’s place on the intersection of watch tradition and up to date life-style.
Extra info by way of the Chrono24 web site. It’s also possible to interact instantly with Chrono24 by way of their IG account.
