Take a look at our newest merchandise
Hamza Masood is the Enterprise Growth Supervisor at WatchCharts.com, which has kindly allowed us to share their month-to-month Market Updates.
————————————————
Welcome to our first watch market replace of the yr. Going ahead, we can be splitting up our month-to-month market updates into two sections. The primary, “What occurred in insert month right here“, will cowl the efficiency of the general market, the Huge Three, and different main manufacturers and key collections each month.
The second, “In Focus”, will spotlight one specific section of the market which is especially attention-grabbing or related as of the time of writing. Comply with alongside to know what’s happening within the watch market!
What occurred in January 2025?
January 2025 noticed straight declines throughout the board for the WatchCharts General Market Index which fell by -0.9%, in addition to for the Rolex (-0.8%), Patek Philippe (-0.9%), and Audemars Piguet (-0.5%) indexes. These declines are akin to what we noticed a yr in the past in February 2024 and two years in the past in February 2023.
To the extent there could also be seasonality in market efficiency developments, the primary month of 2025 is following the pattern from the final two years.
WatchCharts General-Market Index February 2025
Roughly two thirds of the watches in all 4 of the aforementioned indexes fell in worth over the previous month, underscoring the continued broad-based decline of the secondary market.
WatchCharts Model-Efficiency January 2025
Efficiency by Model
The chart above exhibits the efficiency in January of the key manufacturers that we observe. In comparison with final month when 4 manufacturers had seen slight enchancment, this month solely Zenith stays from that whereas the others have all dropped into adverse territory for the month.
Jaeger-LeCoultre is flat at 0.0% for January, whereas all different manufacturers with index values above $3,000 noticed declines. Breitling is likely one of the worst performing manufacturers for the second month in a row, shedding over 2% in index worth whereas TAG Heuer noticed the worst efficiency, falling -2.4% in January.
Greatest and Worst Performing Collections of the Month
A few of the greatest and worst performing collections of January are listed under. Of the practically 200 collections that we observe throughout all worth factors, solely 15% have been flat or up for the month, whereas the remainder all noticed declines starting from -0.1% (for instance the Patek Philippe Aquanaut assortment) to -7.7% (for the Seiko SKX assortment).
In Focus: Patek Philippe Discontinuations
Just like final yr, Patek Philippe has discontinued references from throughout its catalog originally of February, although retail costs appear to have remained unchanged so far. In all, we estimate that greater than 10 references have been discontinued, together with:
There was no speedy affect to the secondary market costs for these watches from their discontinuation, although that is to be anticipated because the secondary watch market strikes comparatively slowly.
Within the medium time period, we could count on costs to see a slight enhance, much like what occurred with the Patek Philippe Aquanaut Journey Time reference 5164A in metal, which was discontinued in February 2024 and has since seen its worth admire by +10% since then (performing higher than 95% of Patek fashions in that point).
Nonetheless, any hype generated from a watch’s discontinuation is unlikely to have an effect on its long-term efficiency.
Patek Philippe will virtually definitely announce new fashions in these extremely fascinating collections at Watches & Wonders in April 2025, and the wheel of hype will proceed to show.
Observe on Index composition: All WatchCharts indexes are weighted by the annual transaction worth of the watches inside. Indexes are rebalanced as soon as per yr on January 1st, with weightings assigned based mostly on the sum of annual transaction values of the earlier yr. Every index web page on the web site lists the watches comprising that index within the present yr.
* Hamza Masood is the Enterprise Growth Supervisor at WatchCharts.com. You may take a look at earlier Market Updates at https://watchcharts.com/articles/class/dispatch and there are extra market insights and evaluation on their YouTube channel at www.youtube.com/watchcharts
You may additionally get pleasure from:
WatchCharts December and Full 12 months 2024 Watch Market Replace
So, You Wish to Purchase a Rolex? Properly, Daddy-O, I’m right here to Speak you Out of It!
