Watches and Wonders 2025 – everything you need to know

Russell Sheldrake

We’re getting nearer and nearer by the day to the opening of Watches and Wonders 2025. For individuals who may not know, Watches and Wonders is the primary commerce present of the watch world that takes place annually within the capital of watchland, Geneva. Final yr’s version noticed 54 manufacturers fill the Palexpo exhibition centre with larger-than-life cubicles individually designed and embellished to replicate that model’s principal focus of the yr – a large affair.  However latest bulletins have confirmed Watches and Wonders 2025 would be the largest version but with 60 whole manufacturers exhibiting subsequent yr.

When is Watches and Wonders 2025?

Watches and Wonders 2025 will happen from April 1 to 7, 2025, with April 5 to 7 set to be the times which are open to the general public. Basic admission tickets for the general public days can be found for buy now.

What’s new for the 2025 truthful?

The primary huge announcement that was made was regarding the working and organising of it. It was revealed that Chanel, Hermès, and the LVMH group have joined the Watches and Wonders Geneva Basis Board, the organising physique behind the truthful. Now we have additionally come to the top of Chairman, Jean-Frédéric Dufour’s two-year time period. The Rolex CEO passes the function on to his successor, Cyrille Vigneron, President and CEO of Cartier.

What can in all probability be thought of as the key information of this truthful is that Watches and Wonders Geneva 2025 would be the largest version of the watch truthful to this point with a complete of 60 manufacturers exhibiting this yr. Bulgari will make its Watches and Wonders debut together with unbiased newcomers Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger. Moreover, former exhibitors HYT and Armin Strom are set to return subsequent yr as properly. Primarily based on the official record of manufacturers, nonetheless, it seems Beauregard is not going to return for the 2025 version.

These modifications present how the truthful is starting to open up from its Richemont-only origins when it was born out of SIHH. Now very a lot the mix of the previous SIHH and Baselworld, it’s good to see extra manufacturers being represented on the organising board. Will this imply we see a change within the structure or construction of the truthful? We’re unsure, but it surely’s signal nonetheless.

It is extremely fascinating to see Bulgari enter the Watches and Wonders combine. These previous few years the model has leveraged January’s LVMH Watch Week to kick off the yr, with its summertime Geneva Watch Days truthful closing out the yr with much more novelties. This now means Bulgari may have three sizeable contact factors all year long for main unveilings. With Watches and Wonders quickly rising, will probably be fascinating to see if holdouts akin to Audemars Piguet, Breitling, and the roster of Swatch Group manufacturers really feel stress or temptation to affix in 2026.

The final and newest reveal for the upcoming version of the truthful is the brand new “VIP Move.” These VIP passes can be found for buy now through the Watches and Wonders web site. For CHF 550 (roughly US$620), the VIP Move presents precedence entry through a devoted VIP entry that ensures no wait time to get inside, a devoted VIP Lounge the place cross holders can get pleasure from complimentary lunch service and refreshments all through the day, entry to non-public small group guided excursions of the salon (1.5 hours) and precedence entry to reserving unique product shows (30min), devoted complimentary parking, and a commemorative reward to mark the event. It’s fairly a dear technique of entry, however then once more, we’re speaking VIP right here.

By no means worry although, if you happen to can’t splash out on this VIP bundle, you’ll be able to nonetheless expertise the present and quite a lot of the advantages us press have with an ordinary ticket. For the primary time this yr, those that e-book public tickets can now use a reserving system similar to the one utilized by the press to e-book product shows and guided excursions by consultants. There may even be conferences held for ticket holders on the watchmaking trade and the idea of time. Pair this with an entire host of actions, activations, and installations all through town of Geneva, there will probably be lots to do and see, whether or not you might be inside Palexpo or not.

Which manufacturers will probably be at Watches and Wonders 2025?

The official record is as follows: A. Lange & Söhne, Alpina, Angelus, Armin Strom, Arnold & Son, Artya, Baume & Mercier, Bell & Ross, Bremont, Bulgari, Cartier, Chanel, Charriol, Chopard, Christiaan van der Klaauw, Chronoswiss, Cyrus Genève, Czapek & Cie, Eberhard & Co, Ferdinand Berthoud, Frederique Fixed, Genus, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie, Hautlence, Hermès, Hublot, Hysek, HYT, IWC, Jaeger-LeCoultre, Kross Studio, Laurent Ferrier, Louis Moinet, MeisterSinger, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake-Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Zenith.

And as at all times, we didn’t hesitate letting you already know what we beloved, and what we hated.

The place is Watches and Wonders 2025?

As at all times, Watches and Wonders 2025 will probably be going down in Geneva, Switzerland, on the Palexpo Exhibition Centre, positioned subsequent to Geneva Airport. Those that observe the automobile world will know Palexpo as the house of the Geneva Worldwide Motor Present, though after getting back from its COVID hiatus in 2024, that present has now been cancelled – a significant blow to town and its motoring lovers. Alongside the primary exhibition that can happen in Palexpo, we’ll doubtless see quite a lot of different manufacturers host press, members of the trade, and purchasers down within the metropolis of Geneva, whether or not within the Beau Rivage and President Wilson lodges or smaller exhibition areas discovered within the previous city. Thus why the week has develop into unofficially often called “Geneva Watch Week”.