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Jamie Weiss
You would possibly name Melbourne the Time+Tide mothership. It’s the place we’re from and who we’re. We began off in a bit of storage in Richmond, and now we’ve obtained an attractive boutique area within the thick of it within the “Paris finish” of Collins Avenue. So, it’s no shock that we’ve obtained the within observe on all the very best locations to purchase watches in Australia’s most fashionable metropolis. Whether or not you’re on the lookout for the white glove and champagne therapy otherwise you simply need a fast out and in buy, Marvelous Melbourne has loads of choices to fit your wants. Try the next listing of among the greatest spots to see, store and purchase watches in Melbourne, in alphabetical order.
Time+Tide Watch Discovery Studio
What is that this? Didn’t you say alphabetical order? Nicely, forgive us for tooting our personal horn a bit. The Melbourne Discovery Studio, our flagship location and the primary retailer of its form on the earth, is stocked with the most recent and biggest FOMO-inducing independents like Baltic, Fears and Studio Underd0g, with cult classics like Doxa, Hamilton and Zodiac thrown in for good measure – in addition to a rotating roster of particular ‘Scorching Drops‘ manufacturers all year long. We additionally host loads of occasions with each the large field manufacturers and small independents alike. You possibly can go to the Time+Tide Watch Discovery Studio on Collins Avenue (simply subsequent to the City Corridor) or head over to our on-line store.
Deal with: Suite 1, 178 Collins St, Melbourne, VIC 3004
Contact: +61 3 4422 2044
Anton Jewelry
Whereas primarily specializing in jewelry, Anton has cut up their watch providing between two Melbourne areas. Their Chadstone boutique shares Jaeger-LeCoultre and Piaget, whereas the Doncaster retailer is tasked with TAG Heuer.
Deal with (Chadstone): Store 338, Chadstone Purchasing Centre, 1341 Dandenong Highway, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9569 1000
Deal with (Doncaster): Store 1078A, Westfield Doncaster, Doncaster Rd & Williamsons Rd, Doncaster, VIC 3108
Contact (Doncaster): +61 3 9848 5888
Bell & Ross
Located beneath the vaulted ceilings of the Block Arcade, the shows of the Bell & Ross boutique include as a lot flight gear and instrumentation as they do watches. Regardless of the small ground area, there’s lots to see on the French watchmaker’s cabinets. Head to Bell & Ross’ web site to guide an appointment with these French masters of sq. sports activities watches.
Deal with: Store 23, The Block Arcade, 282 Collins St, Melbourne, VIC 3000
Contact: +61 3 9650 7421
Bovet
Among the many newer additions to Collins Avenue’s quite a few watch boutiques is Bovet, positioned in Cashmore on Collins in The Block Arcade. This historic Melbourne location is predated by Bovet, the model based practically twenty years earlier than the constructing even existed. Earlier than visiting although, ensure you compensate for the most recent and biggest from the avant-garde model.
Deal with: 298 Collins St, Melbourne, VIC 3000
Contact: +61 3 9639 4616
Breitling
Breitling just isn’t the primary, nor the final model featured on this listing that owes a lot of its success to aviation – however it actually has some cool Melbourne boutiques. Their areas on Collins Avenue and within the luxurious purchasing behemoth that’s Chadstone is a mixture of youthfulness backed by heritage, because the model seems to assist its sturdy latest releases with fresh-feeling shops that interact with the local people. Earlier than deciding which watch to select up, ensure you watch our interview of Georges Kern, Breitling CEO, as we ask him for his favorite Breitling.
Deal with (CBD): 120 Collins St, Melbourne, VIC 3000
Contact: +61 3 9662 4474
Deal with (Chadstone): Chadstone Purchasing Centre Store 428, 1341 Dandenong Rd, Chadstone, VIC 3148
Contact: +61 3 9563 3501
Bremont
Filled with pilot paraphernalia and clad in wooden, riveted aluminium and leather-based, the Bremont boutique in Melbourne is a gents’s club-turned-shop. Because the British model’s solely location in Australia (and one among solely a handful globally), it’s a must-visit if you wish to see their watches.
Deal with: 292 Collins St, Melbourne, VIC 3000
Contact: +61 3 9639 9440
Bulgari
Among the finest boutique experiences I’ve had was all due to the Bulgari boutique in Melbourne. Not solely is the shop itself beautiful, however the employees are educated and beautiful, completely happy to help and clarify with persistence. At any time, they’ll characteristic a set of Bulgari Aluminium and Octo items, able to be tried on.
Deal with: 123 Collins St, Melbourne, VIC 3000
Contact: +61 3 9663 8100
Cartier
Whether or not you’re strolling by way of the Paris finish of Collins Avenue or perusing the various outlets of Chadstone Purchasing Centre (the most important purchasing centre/mall within the Southern Hemisphere), padded partitions and ornate chandeliers characteristic prominently within the halls of Cartier. The Maison’s Collins Avenue location is definitely presently closed for renovations – a short lived location could be discovered just some doorways down – however even this momentary retailer stays fairly luxe.
Deal with (CBD): 90 Collins St, Melbourne, VIC 3000
Deal with (Chadstone): Floor Ground G066, 1341 Dandenong Rd, Chadstone, VIC 3148
Contact: +61 1800 130 000
Chanel
Lovers of the J12 and the Boyfriend rejoice! The Chanel Melbourne boutique is likely one of the model’s flagship areas in Australia. Discovered on the nook of Flinders Lane, it’s the very best place to see their watches (in addition to the remainder of their voluminous vary).
Deal with: 140 Flinders Lane, Melbourne, VIC 3000
Contact: +61 1300 242 635
Franck Muller
The masters of issues have nestled themselves in a Melbourne heritage constructing. Franck Muller takes their distinctive tackle watchmaking and applies it to a luxurious mid-century-styled boutique. For the reason that closure of the model’s Sydney location, their Melbourne boutique is the only place to buy FM in Australia.
Deal with: 119 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9650 0288
Grand Seiko
The Melbourne watch group has lengthy been crying out for a Grand Seiko boutique of its personal, and now right here we’re in 2025, with GS having opened its second boutique Down Underneath, at a statement-making location on the entrance to The Block Arcade on Melbourne’s Collins Avenue, the principle vein of watch tradition within the Victorian capital. Mixing components of the model’s distinct aesthetic with the Nineteenth-century fixtures of the area, it spans three storeys, with a non-public bar nook stocking effective Japanese whiskies and a spiral staircase main as much as a personal lounge, ideally suited for getting hands-on with high-end boutique exclusives.
Deal with: 286 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9644 5588
Gregory Jewellers
Opening its first Australian boutique in 1989, this family-run enterprise operates 15 shops throughout Australia. In Melbourne, you could find Baume & Mercier, Panerai, Zenith and others at their Chadstone and Highpoint purchasing centre areas.
Deal with (Chadstone): Store 205, 1341 Dandenong Highway, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9975 4630
Deal with (Highpoint): Store 3510, 120-200 Rosamond Highway, Maribyrnong VIC 3032
Contact (Highpoint): +61 3 9975 4640
Hardy Brothers
Based in 1853, Hardy Brothers is an Australian staple. With manufacturers akin to Jacob & Co., H. Moser & Cie, Omega and Oris, their Collins St retailer is full of stunning timepieces, but in addition equipment akin to winders and watch rolls.
Deal with: 338 Collins St, Melbourne, VIC 3000
Contact: +61 3 9624 5300
The Hour Glass
Housed within the Artwork Deco-period constructing generally known as Kodak Home, The Hour Glass has established itself as one of many primary gamers within the luxurious watch market. The three-floor crimson granite constructing is residence to Audemars Piguet, MB&F and Patek Philippe amongst many others. The Hour Glass can be an authorised seller for De Bethune, F.P. Journe and Urwerk, in addition to even smaller manufacturers like Petermann Bédat and Kari Voutilainen.
Deal with: 252 Collins Avenue, Melbourne, VIC 3000
Contact:+61 3 9650 6988
IWC Schaffhausen
Partnering with Kennedy, this IWC retailer has been a mainstay on the entrance of 360 Collins Avenue. In case you occurred to overlook the superior Massive Pilot Roadshow, the Airstream-like boutique is stuffed to the brim with IWC goodness, similar to their just lately opened Chadstone location, too.
Deal with (Collins St): Store 9, 360 Collins Avenue, Melbourne, VIC 3000
Contact (Collins St): +61 3 9108 0634
Deal with (Chadstone): Store 438, 1341 Dandenong Rd, Chadstone VIC 3148
Contact (Chadstone): +61 3 7023 9188
Jaeger-LeCoultre
The watchmaker’s watchmaker’s quaint boutique on Collins stays welcoming regardless of the darkish inside end and powerful overhead spotlights. It actually helps that the watches on show are a composition of the Reverso, Duometre, Polaris and others, whereas a couple of Atmos clocks quietly “tick” away.
Deal with: 86 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9094 5838
Kennedy
With manufacturers akin to Patek Philippe, Piaget and Ulysse Nardin below their wing, the Kennedy boutiques at Crown or Chadstone are price a go to. In case your tastes lie with Rolex, a standalone Rolex Kennedy boutique at Crown might fit your fancy.
Deal with (Chadstone): Store 444, 1341 Dandenong Rd, Chadstone VIC 3148
Contact (Chadstone): +61 3 9108 0633
Deal with (Crown): Crown Towers, Store 17, 8 Whiteman St, Southbank VIC 3006
Contact (Crown): +61 3 9686 7900
Deal with (Rolex Crown): Crown On line casino, Store 5, c8 Whiteman St, Southbank VIC 3006
Contact (Rolex Crown): +61 3 8614 1160
Longines
Having just lately expanded with their second boutique, hues of blue and silver adorn the shows and fittings of the shop. Within the home windows, you’ll discover a collection of each sporty fashions from the Conquest and Spirit collections, paired with a collection of Heritage Basic items.
Deal with (CBD): 256 Collins Avenue, Melbourne, VIC 3000
Contact (CBD): +61 3 9081 8686
Deal with (Chadstone): Store 344, Chadstone Purchasing Centre, 1341 Dandenong Highway, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9087 6699
Louis Vuitton
Strolling by way of the luxurious retailers on Collins Avenue could possibly be an Olympic sport. If it had been, this opulent Louis Vuitton boutique can be the ultimate occasion. Positioned in an attractive historic constructing, the boutique carries absolutely anything that LV makes, together with their just lately buzzworthy line of luxurious watches.
Deal with: 139 Collins Avenue, Store G001, Melbourne VIC 3000
Cellphone: +61 1300 883 880
Monards
Beginning off as a household enterprise with a small retailer in Grand Hyatt, Monards is now an authorised seller for the likes of Bulgari, Glashütte Unique, Greubel Forsey and HYT. Adopting the shop-in-a-shop strategy, their boutiques on Collins St and in Crown On line casino are testimony to their dedication and success.
Deal with (CBD): Store 7, 101 Collins Avenue, Melbourne, VIC 3000
Contact (CBD): +61 3 9650 9288
Deal with (Crown): 15/8 Whiteman St, Southbank, VIC 3006
Contact (Crown): +61 3 9690 2566
Montblanc
Identified for all kinds of luxurious merchandise from pens to leather-based items, Montblanc has made an actual stride ahead of their watch division over the previous couple of years. After buying the Minerva manufacture, the Richemont group devoted it to Montblanc as an unique motion manufacture.
Deal with (Chadstone): Store 479, 1341 Dandenong Highway, Melbourne, VIC 3148
Contact (Chadstone): +61 3 9569 6988
Deal with (Melbourne CBD): 175-177 Collins Avenue, Melbourne, VIC 3000
Contact (Melbourne CBD): +61 3 9663 5077
Omega
With three boutiques throughout Melbourne, Omega ensures its accessibility, for the very best purchasing expertise. Whether or not you go for Collins Avenue, Crown or Chadstone Purchasing Centre, the sunshine wooden counters and crimson carpet are unmistakably Omega. Their Collins boutique is simply reverse the Time+Tide Discovery Studio, truly!
Deal with (CBD): 179 Collins Avenue, Melbourne, VIC 3000
Contact (CBD): +61 3 9652 2800
Deal with (Crown): Store 20/20A Floor Ground, 8 Whiteman Avenue, Southbank, VIC 3006
Contact (Crown): +61 3 9682 7800
Deal with (Chadstone): Store G063, Chadstone Purchasing Centre, 1341 Dandenong Highway, VIC 3148
Contact (Chadstone): +61 3 9568 0612
Panerai
The brother boutique to IWC Schaffhausen, this Panerai retailer is unmissable with its giant, glowing Luminor wall clock and nautical theme.
Deal with (CBD): Store 10, 360 Collins Avenue, Melbourne, VIC 3000
Contact (CBD): +61 3 9108 0639
Deal with (Chadstone): Store 438, Chadstone Purchasing Centre, 1341 Dandenong Highway, VIC 3148
Cellphone (Chadstone): +61 3 7230 9400
Piaget
Whereas a number of Piaget’s focus falls on jewelry, the Chadstone boutique additionally options timepieces from the progressive watchmaker. Executed within the traditional, vibrant Piaget colors of inexperienced and gold (fairly Australian if I’ll add, Piaget), it shouldn’t be missed on a visit to Chadstone.
Deal with: Store G-477, Chadstone Purchasing Centre, 1341 Dandenong Highway, Chadstone, VIC 3148
Contact: +61 3 9040 4350
Rolex (Boutellier)
Had this listing not been in alphabetical order, it’s protected to say The Crown would’ve featured close to the highest, merely for comfort’s sake, if nothing else. On this case, related to Boutellier Montres, the Rolex boutique is among the many newer arrivals in Melbourne’s watch scene. You possibly can try our protection of its opening right here.
Deal with: 70 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 7064 4488
Seiko
The Seiko boutique in Melbourne gives every part from the inexpensive 5KX to harder-to-get Prospex fashions. Previously, you had been additionally in a position to store Grand Seiko and a restricted vary of Credor items at this location, however these latter two manufacturers can now be discovered on the devoted Grand Seiko boutique on Collins Avenue.
Deal with: Store T1, 264-274 Little Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9644 5510
Swatch
Swatch’s Australian flagship retailer could be discovered on Collins Avenue, and it’s one of many greatest Swatch shops within the Southern Hemisphere, that includes a vibrant and open retailer design with glass pillars harking back to Melbourne’s well-known alleyways. A bit extra informal than your typical watch purchasing expertise, Swatch’s Melbourne retailer is price a go to, whether or not you’re on the lookout for your child’s first Swiss watch or looking down MoonSwatches.
Deal with: 260 Collins St Store RG-07, Melbourne, VIC 3000
Contact: +61 3 9530 9718
TAG Heuer
Between the big, thematic home windows containing the novelties, an enormous double door welcomes you into the Melbourne CBD boutique. Among the many largest on this listing, it’s becoming, contemplating TAG Heuer’s intensive assortment. It’s located within the coronary heart of the town, flanked by among the most famed shops – watch, and in any other case. Alternatively, if you end up in Chadstone, a slick, trendy boutique awaits.
Deal with (CBD): 260 Collins Avenue, St Collins Lane Precinct, Melbourne, VIC 3000
Contact (CBD): +61 3 8621 8500
Deal with (Chadstone): Store G-009, 1341 Dandenong Highway, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9569 1497
Tissot
Becoming a member of Tudor’s long-standing Myer concession is a brand-new standalone boutique on, you guessed it, Collins Avenue. The outstanding boutique, which contains a dramatic inner facade constructed from crimson glass bricks, a financial institution vault-shaped heritage exhibition and NBA memorabilia dotting the partitions, stands aside from most watch boutiques on Collins due to its trendy look and dapper black and crimson color scheme.
Deal with (CBD): 234 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9969 4596
Deal with (Myer): Myer Melbourne, 314-336 Bourke Avenue, Melbourne, VIC 3000
Contact: +61 3 9661 1232
Tudor
The primary Australian Tudor boutique was launched in 2021 in collaboration with The Hour Glass, coinciding with the discharge of the Black Bay Bronze boutique version to go along with it, and now residence to all of Tudor’s well-loved choices. You possibly can learn our protection right here.
Deal with: Store 2, 257 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9989 0988
Vacheron Constantin
First opened in 2019 however just lately utterly renovated, the Vacheron Constantin boutique gives items from a model based earlier than Captain Prepare dinner reached Australian shores. Regardless of its Holy Trinity standing, the shop is cosy and heat, very similar to the stunning folks staffing it. Housed in the identical heritage constructing row as JLC, VC benefit from the situation’s stunning excessive ceilings on their second ground, with a lavish boomerang-shaped bar and comfy lounge vibe making this a singularly nice boutique expertise.
Deal with: 88 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9228 7101
Watches of Switzerland
A one-stop store for a lot of main manufacturers. Regardless of what the identify suggests, Watches of Switzerland is Australia’s solely A. Lange & Söhne authorised seller (together with the Sydney boutique). Different notable manufacturers embody Blancpain, Breguet, Vacheron Constantin and Rolex.
Deal with: 294 Collins Avenue, Melbourne, VIC 3000
Contact: +61 3 9671 3388 or +61 1300 808 135
